The Web Is Being Componentised

The Web Is Being Componentised

Author: Maryrose Lyons May 12, 2026 Duration: 23:51

In January 2026, Google was granted a patent that lets it read your website, break it into components, and serve searchers an AI-generated page assembled from your content. Visitors may never see your actual site. Joe Toscano — former Google designer, one of the voices in The Social Dilemma, and founder of Service Stories — saw this coming.

Joe left Silicon Valley in 2017, before Cambridge Analytica broke, because of what he was being asked to build. He now runs Service Stories, which helps small and mid-size service businesses get found by AI search engines by converting their existing work orders and job data into content — automatically. Early results from their pilots show direct web traffic growth of 228% within 90 days, and over 400% across longer periods.

The shift that makes this possible: search is moving from "plumber near me" to "why is my HVAC system creating complications in my house?" Topical authority — specific, question-answering content — is now the edge, and AI makes it viable to produce at scale for the first time.

He also just returned from two months in China — and his account of robots delivering room service in three minutes, seamless phone-based identity and payments, and a level of operational fluency the West hasn't reached yet is genuinely uncomfortable for anyone who assumes Europe's regulatory caution is the only sensible posture.

A sharp, grounded episode on where search is going, what China is building, and what AGI actually looks like when it arrives.

Find Joe and a step-by-step guide to doing this yourself at servicestories.com.


Hosted on Acast. See acast.com/privacy for more information.


Maryrose Lyons brings her experience from the AI Institute to Chatting GPT, a podcast that digs into the practical realities of artificial intelligence. Instead of theoretical discussions, these are grounded conversations with the directors, founders, and strategists who are implementing AI solutions right now. You’ll hear from people who have moved their organizations beyond pilot projects into genuine transformation, sharing what worked, what didn’t, and why. The focus often lands on the built environment-exploring how AI is actively reshaping design processes, construction methodologies, and facility management from the studio to the job site. This series is built on the premise that the most valuable lessons come from those with hands-on experience. Each episode unpacks the human decisions behind the technology, offering tangible insights for professionals in technology, business, and education who are navigating their own courses. By listening to this podcast, you gain access to a rare dialogue about applied intelligence, where the conversation is always rooted in real-world execution and impact.
Author: Language: English Episodes: 43

Chatting GPT
Podcast Episodes
The Copilot Comeback: Why 2026 Is Time To Use Your License [not-audio_url] [/not-audio_url]

Duration: 22:01
Remember when we thought Microsoft Copilot was just a "glorified file manager"? Well, things have changed in 2025.In this episode, host Maryrose Lyons is joined by the AI Institute's Head of Course Development, Emma Marl…
The Future is Spatial: VR, AI, and the Next Digital Frontier [not-audio_url] [/not-audio_url]

Duration: 21:19
For this episode, Maryrose Lyons speaks with Geoffrey Allen, CEO and co-founder of Mersus Technologies, an immersive training company specialising in VR for life sciences and manufacturing.In this illuminating chat, Geof…
Why Lovable and Cursor Won't Replace Your Developer (Yet) [not-audio_url] [/not-audio_url]

Duration: 26:12
The Reality of Vibe Coding Rob explains the difference between traditional no-code tools and AI-assisted development. Whilst an eight-year-old can build a functioning game through prompting, there's a critical gap: vibe…
Why Leaders Freeze on AI (and How to Break Through) [not-audio_url] [/not-audio_url]

Duration: 29:12
This week on ChattingGPT, we have Stephen Redmond - an influential leader in data analytics and digital transformation, with a background spanning AI leadership roles at BearingPoint and Accenture. He's the Founder and C…
The No-Hype Guide to Retail AI - John Clancy [not-audio_url] [/not-audio_url]

Duration: 25:14
John Clancy of Galvia and Maryrose Lyons of the AI Institute, AI Adoption specialists for the built environment sector make the case for curiosity, shared data, and human-AI collaboration that improves decisions across e…
How One Architect Convinces Others to Embrace AI [not-audio_url] [/not-audio_url]

Duration: 22:02
In this episode of Chatting GPT, Maryrose Lyons speaks with Breffni Greene, the head of AI and design innovation at Henry J Lyons Architects. They discuss the integration of AI in architecture, the challenges faced in tr…
Trailer [not-audio_url] [/not-audio_url]

Duration: 1:12
Hosted on Acast. See acast.com/privacy for more information.