The Four Loves That Drive Book Sales

The Four Loves That Drive Book Sales

Author: Thomas Umstattd Jr. July 14, 2026 Duration: 1:15:30
Have you ever finished a book you loved, handed it to a friend, and heard back, "It was fine"? That disconnect has nothing to do with the quality of the writing. It has everything to do with a principle C.S. Lewis understood well enough to write classics that have endured for decades. In this week's episode, I sat down with bestselling novelist Angela Hunt to break down the four ancient loves that drive all fiction, and how mastering them can help you produce a bestseller and a classic. You’l...

For any writer of faith who has ever felt the call to put words on a page, the journey from idea to finished book can feel daunting. Christian Publishing Show exists to walk that path with you, offering practical, grounded conversations that demystify the entire process. Host Thomas Umstattd Jr. guides discussions that go beyond simple inspiration, digging into the tangible skills needed to thrive. You’ll hear detailed explorations on honing your writing craft, understanding the often-opaque world of publication-whether traditional or independent-and learning marketing strategies that resonate with a Christian audience. This podcast brings voices from across the industry: experienced authors, editors, and publishing professionals who share their real-world successes and setbacks. It’s a resource built on the belief that a well-told story, rooted in faith, can have a profound impact. Each episode aims to equip you not just to publish, but to communicate your message with clarity, integrity, and effectiveness, turning a personal calling into a shared conversation.
Author: Language: en-us Episodes: 50

Christian Publishing Show
Podcast Episodes
Platform Overrated? [not-audio_url] [/not-audio_url]

Duration: 46:22
You’re probably tired of hearing that you need a large platform to be a successful author. Some industry professionals believe having a large platform is equivalent to having a large social media following. If you’ve bee…
Mistakes to Avoid at Your First Writers Conference [not-audio_url] [/not-audio_url]

Duration: 29:47
When authors attend writers conferences, they often have big expectations but make common mistakes that squash their goals and diminish the return on their investment in the conference. In this episode, you’ll learn 11 c…
The Key Ingredient for Timeless Christian Storytelling: Morality [not-audio_url] [/not-audio_url]

Duration: 15:18
The stories we ingest shape the morality we develop, but only to a point. If a story’s morality strays from reality or gets too twisted, the story fails to resonate with readers. Moral confusion is why movies and TV show…
How to Prepare for Success as a New Author [not-audio_url] [/not-audio_url]

Duration: 42:30
God often calls authors into periods of waiting. Learn how to improve your writing and your chances of success by making the most of the wait. https://www.christianpublishingshow.com/how-to-prepare-for-success-as-a-new-a…
A Christian Author’s Guide to Health Insurance [not-audio_url] [/not-audio_url]

Duration: 28:14
Professional authors often struggle to find health insurance coverage, but healthcare for Christian authors is readily available. Support the show