022: Gregory Hall | Virtue Cider, Michigan

022: Gregory Hall | Virtue Cider, Michigan

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist March 16, 2016 Duration: 51:17

Getting to cider for Gregory Hall, was one part luck and a whole lot of beer. When his father John Hall founded the Chicago based Goose Island Brewery in 1988, it took only 3 years before Greg was at the helm of brewing.Twenty years later in 2011 the brewery would be sold to Anheuser Busch-B InBev. The 2011 sale set Greg free to move on to his next great adventure - Virtue Cider.

 I was curious to ask Greg about what a cidermaker should consider for the long run if they want to parlay their business to the next level as father Hall's did with Goose Island and Greg did with Virtue only 3 years later again - this time selling Virtue's majority stake to A-B InBev.

Obviously one must have a good product and as Greg tells it he looked to the European cidermakers for inspiration and direction. 

 "I went with my laundry list of question that I was use to asking at breweries,most of which were fairly technical and found out very quickly that I was asking the wrong questions.Traditional cider making is a multi generational effort. They sure as heck weren't measuring PH in 1830's"

 Find the full show notes to this chat at ciderchat.com searc for episode # 021


There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

Cider Chat
Podcast Episodes
448: Cider Institute: New Name, New Reach, and More Cider Education [not-audio_url] [/not-audio_url]

Duration: 48:31
The Cider Institute: Training the Next Generation of Cider Makers The Cider Institute, formerly known as the Cider Institute of North America (CINA), is the premier resource for cider education. Founded in 2016 at CiderC…
446: Monica Cohen, the New CEO of the American Cider Association [not-audio_url] [/not-audio_url]

Duration: 45:58
Monica Cohen on Leading the ACA Monica Cohen, the new CEO of the American Cider Association (ACA), stepped into her role at CiderCon 2025 in Chicago. With a background in dairy marketing and a passion for helping craft i…
445: Unspoken Creed | Stories in Ciderville /Denmark [not-audio_url] [/not-audio_url]

Duration: 28:06
An Unspoken Creed By Sune Kroghansen Enjoy this special Story in Ciderville from Denmark! "Roedding The restart of the cider adventure in Rødding. In the mid-00s, the villagers of Rødding had begun making cider. It faded…
444: Worleys and Honey's: Somerset Cider Makers [not-audio_url] [/not-audio_url]

Duration: 57:07
A sit down Cider Chat with the makers behind Worleys and Honey's Cider! Neil Worley was last on this podcast back in 2016 on episode 26! He and Ria met up at CiderCon which was being held that year in Portland Oregon. Ne…
442: Bob Cork: 40 Years in Cider | Shepton Mallet, England [not-audio_url] [/not-audio_url]

Duration: 1:05:03
Bob Cork's Cider Career Bob Cork Bob Cork has 40 years of experience in cider making, starting in 1980. Initially an apprentice engineer, he transitioned to cider making, thanks to his engineering background. He now work…
441: Wilding Cider and the Rural Method | Somerset, UK [not-audio_url] [/not-audio_url]

Duration: 1:08:21
Wilding Cider, founded by Sam and Beccy Leach in 2019, uses Regenerative farming practices and a "rural method" to cider making. Based in Somerset the culinary skills of Sam blend with Beccy's Sommelier palate. Their ded…
440: Jane Peyton Keynote |Hereford AppleFest Banquet [not-audio_url] [/not-audio_url]

Duration: 47:55
Jane Peyton, author of The Philosophy of Cider and founder of the School of Booze, brings her deep knowledge of cider and its cultural history to the forefront in this enlightening conversation. Jane Peyton at Hereford A…
439: The Night Before the Holiday Pressing [not-audio_url] [/not-audio_url]

Duration: 21:20
The magic of Ciderville awaits you. In this special holiday episode, Cider Chat invites you to step into the enchanting world of the Talking Pommes. The Night Before the Holiday Pressing is more than just a story—it's a…