275: Cider Brand Strategy

275: Cider Brand Strategy

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist June 2, 2021 Duration: 37:19

Listen to Part 1 of this 4-part series by going to episode 274: Cider's Audience.

Brand Strategy for Cider

Brand Strategy has the same goal no matter what you are selling. In short it is to get your product or services out in front in the market place.

The key is to have a strategy before you hang the "open for business" sign.

This episode is Part 2 of a four part series from the panel discussion titled Bring the Bellies to the Bar as presented at CraftCon 2021. This virtual conference was hosted by the Three Counties Perry and Cider Association took place in April 2021. Ticket holders to this conference can view the entire conference on line.

Bringing the Bellies to the Bar main slide

For this panel, I (Ria) moderated and spoke with fellow panelist

Cath Potter who hails from Manchester, which is North of London. I know Cath best for her enthusiastic good cheer for cider. She is a certified Pommelier and also a member of the UK group called Cider Women.

Adam Wells who is a writer and co editor with Cider Review, Graftwood and contributes to Full Juice and Distilled Spirits.

Nicky Kong, the owner of The Cat in The Glass – which is an online bottle shop selling – of course cider!

Bring the Bellies to the Bar - panelist

The 4 parts of this series

  1. Audience
  2. Strategy - this episode
  3. Content
  4. Getting into the Spotlight

In the next two episodes (276 & 277) we will discuss: Content & Getting into the Spotlight.

Mentions in this Episode

Help Support Cider Chat Please donate today. Help keep the chat thriving!

Find this episode and all episodes at the page for Cider Chat's podcasts.


There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

Cider Chat
Podcast Episodes
009: Ryan Burk | Angry Orchard, New York [not-audio_url] [/not-audio_url]

Duration: 1:09:30
Who is Angry Orchard? Angry Orchard is the #1 cider brand in the US and there is a very good reason why it holds this coveted place. Undoubtedly, being a subsidiary of Boston Beer Company means connections to Jim Koch's…
008: Cider Team | Les Vergers de la Colline, Quebec [not-audio_url] [/not-audio_url]

Duration: 46:23
Les Vergers de la Colline, Quebec Now Cidrerie Milton This epsiode was recorded in person with the team at that time of this Quebec based cidery. Note: The name of this cidery has changed since the time of this recording…
007: David Cordtz |Sonoma Cider, California [not-audio_url] [/not-audio_url]

Duration: 54:30
David and son Robert have spearheaded an organically certified cidery right in the heart of the wine country in California. Sonoma Cider is located in Healdsburg California, a bit east and north of San Francisco in the a…
006: Paul Zocco | Cidermaker of the Year [not-audio_url] [/not-audio_url]

Duration: 49:08
Paul Zocco, of Zok’s Homebrewing and Winemaking, is a 12 time winner of the title “New England Cidermaker of the Year” and he is discussing cider recipes and trends in this episode. Paul Zocco, New England Cidermaker of…
005: President John Adams chats cider & podcasting! [not-audio_url] [/not-audio_url]

Duration: 4:03
President John Adams chats cider & podcasting! Cider Chat MC Ria chats with the 2nd US President John Adams about cider and podcasting - via this mini promo/spoof for "Thanks, Podcasting". Welcome to “Thanks, Podcasting!…
004: Nick Gunn and Dave White | West Coast Ciders [not-audio_url] [/not-audio_url]

Duration: 48:00
Gunn and White on a Cider Road Trip Nick Gunn of Anthem Cider and Wandering Aengus in Oregon (as of 2024 both cideries have closed – Nick is now with BenchGraft a cider consulting business) and Dave White, Whitewood Cide…
003: Robert Colnes | Building a Ciderhouse [not-audio_url] [/not-audio_url]

Duration: 51:59
Robert Colnes, of New Salem Preserves wanted to build a ciderhouse for the farm's bountiful orchard. Little did he know when he started that he was on journey that would take him two years to complete. New Sale Preserves…
002: Wouter Bijl | CiderCider Netherlands [not-audio_url] [/not-audio_url]

Duration: 59:39
Wouter Bijl's opened CiderCider in 2009 online and then as the first cider store for the Netherlands. The Dutch can now proudly proclaim cider has arrived. Proost! This cider chat goes back and forth to the US to the Net…
001: Field Maloney | West County Cider Colrain MA, USA [not-audio_url] [/not-audio_url]

Duration: 41:59
Field Maloney of West County Cider Field Maloney of West County Cider Terry, Judith and Field Maloney – American Cider Pioneers West County Cider, of Colrain Massachusetts was one of the very first producers of cider pos…
000: Welcome to Cider Chat! [not-audio_url] [/not-audio_url]

Duration: 6:12
Welcome! Let’s begin the journey to Ciderville! Interviewing cidermakers importers, orchardists, foodies, farmers and cider enthusiasts around the world. Let’s delve into the semantics of cider…or is it hard cider, cidre…