357: Purchase Cider Online | Press Then Press

357: Purchase Cider Online | Press Then Press

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist February 22, 2023 Duration: 51:09

Meet the Storie and Erik of Press Then Press

Storie Madrid first connected with Ria at Cider Chat via Twitter. In this niche market it is easy to get close to people of similar interests and passions. Storie has recently found out that she was gluten intolerant and was jumping down into the cider rabbit hole! Husband Erik was a craft beer fan who didn't need much convincing to get on the cider bus and join the fun. In 2018 Storie accompanied Ria on the first ever Totally Cider Tour to Normandy, France. In 2019, she and Erik went on the Monterey Cider Tour in California. They were on a mission to open a brick and mortar cider shop in Seattle. And now they are the proud owners of the online Cider Retail Store: Press Then Press!

At the CiderCon 2023, they were recognized by the American Cider Association as Cider Retailer of the Year!

357 Press Then Press Feature 200x300 Erik and Storie Madrid

The Silver Lining of Online Sales

Chris who founded the company a few years back approached the Madrids and struck a deal. The enterprising couple along with Storie's sister Ashley (who is a chef by trade) were able to hit the ground running and work through the pandemic offering select cider options.

400+ delicious ciders delivered to your doorstep!

Press Then Press offers ciders from the Pacific Northwest, which includes British Columbia (Canada) - the rest of the US and abroad. There is a wide assortment of offerings and as such they are able to take online purchases of ciders one step further.

Ask and you shall receive!

Want to do a tasting from a wide range of makers - The Madrids and Sister Ashley can set you up with a mix box, or a vertical tasting of one particular style. Their aim is to please your palate, so don't be shy about asking for a certain mix up of ciders. They can deliver your request with a smile!

Support  for Seattle's City Fruit

Erik is on the Board of Directors of  City Fruit a non profit that helps manage urban orchard in public parks and private homeowners. They collect upwards to 50,000 pounds of fresh fruit from the region. A % of Press Then Press's proceeds go to City Fruit.

Via the non profit, no fruit is wasted, especially apples and pears that are too bitter to be eaten. Those select pomes get sold to local makers to ferment making it a win/win for all. There is even an annual party and the two business share warehouse space making Press Then Press smell like a full on cider house in the fall.

Contact for Press Then Press

Mentions in this Chat

  • Fermentis - Yeast and Fermentation Solutions for Cidermakers. 

Help Support Cider ChatPlease donate today. Help keep the chat thriving!

Find this episode and all episodes at the page for Cider Chat's podcasts.


There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

Cider Chat
Podcast Episodes
327: Variety Tips from the  Quince Queen [not-audio_url] [/not-audio_url]

Duration: 57:39
Orchards can be as small as 2, 5 or 10 trees. Get tips on how to manage a small scale orchard at CiderDays 2.0 with John Bunker on November 5th at 9am. Get updates and ticket information by following Cider Chat and signi…
326: Orchards & People | Stories in Ciderville [not-audio_url] [/not-audio_url]

Duration: 26:00
Orchards can be as small as 2, 5 or 10 trees. Get tips on how to manage a small scale orchard at CiderDays 2.0 with John Bunker on November 5th at 9am. Get updates and ticket information by following Cider Chat and signi…
325: Mouthwatering Alma Cider | Washington [not-audio_url] [/not-audio_url]

Duration: 57:16
CiderDays 2.0 November 4th and 5th, 2022 - Greenfield, MA tickets for live August 1, 2022 Sign up for Cider Chat's eNews to get updates on CiderDays 2.0 Getting to Alma An affection to snow brought Dave Klawer to Washing…
324: Šraml Cutting-Edge Cider & Wine Tools | Slovenia [not-audio_url] [/not-audio_url]

Duration: 40:12
Find this episode and all episodes at the page for Cider Chat's podcasts. Listen also at iTunes, Google Play, Stitcher (for Android), iHeartRadio , Spotify and wherever you love to listen to podcasts. Follow on Cider Cha…
323: Kazakhstan has Cider at last | Apple City Cider [not-audio_url] [/not-audio_url]

Duration: 1:00:24
Apples started their world tour from Kazakhstan but… It is inconceivable, but true that in the home land, the epicenter, the frick'n ground zero of all apples globally there is no history of cidermaking in Kazakhstan. We…
322: The Celebrated Poiré & Calvados of Pacory | FR [not-audio_url] [/not-audio_url]

Duration: 33:11
The Pacory Family at Grimaux in Domfrontais Began in 1939 when Marcel Pacory bought 20 hectres of land with what was called a forest of apple and pears trees. Marcel had three sons Paul, Claude & Marcel and three daughte…
321: Cider Styles with Eric Bordelet [not-audio_url] [/not-audio_url]

Duration: 35:08
French Cider Tour with Eric Bordelet Reservations for the Normandy and Brittany Cider Tour have been extended to June 15, 2022. Find the trip itinerary and reservation link at https://ciderchat.com/france-cider-tour At t…
320: Musée du Cidre at Cidre Prié | Brittany, FR [not-audio_url] [/not-audio_url]

Duration: 36:40
The September 2022 French Cider Tour will visit the Musée du Cidre and Ciderie Prié. Find out more at the info page Karine Prié The History of the Musée du Cidre Jean-Yves Prié (1948-2021) and wife Janine founded the Mus…
319: Arnaud Jouny's Cidre, Poire & Chouchen | Brittany, FR [not-audio_url] [/not-audio_url]

Duration: 38:20
Bretagne's Domaine Jouny In 1997 Arnaud Jouny was a professional bee keeper. In 2014 he built the current building where he both makes cidre and poire and also distills. He also makes a local product known as Chouchen. A…
318: Manoir de Montreuil | 13 Generations in Cider [not-audio_url] [/not-audio_url]

Duration: 36:24
Domaine du Manoir de Montreuil with Patrice Giard In this episode: Patrice Giard recorded during the Totally Cider Tour to Normandy France in September 2018. The upcoming 2022 French Cider Tour will be making a stop at t…