357: Purchase Cider Online | Press Then Press

357: Purchase Cider Online | Press Then Press

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist February 22, 2023 Duration: 51:09

Meet the Storie and Erik of Press Then Press

Storie Madrid first connected with Ria at Cider Chat via Twitter. In this niche market it is easy to get close to people of similar interests and passions. Storie has recently found out that she was gluten intolerant and was jumping down into the cider rabbit hole! Husband Erik was a craft beer fan who didn't need much convincing to get on the cider bus and join the fun. In 2018 Storie accompanied Ria on the first ever Totally Cider Tour to Normandy, France. In 2019, she and Erik went on the Monterey Cider Tour in California. They were on a mission to open a brick and mortar cider shop in Seattle. And now they are the proud owners of the online Cider Retail Store: Press Then Press!

At the CiderCon 2023, they were recognized by the American Cider Association as Cider Retailer of the Year!

357 Press Then Press Feature 200x300 Erik and Storie Madrid

The Silver Lining of Online Sales

Chris who founded the company a few years back approached the Madrids and struck a deal. The enterprising couple along with Storie's sister Ashley (who is a chef by trade) were able to hit the ground running and work through the pandemic offering select cider options.

400+ delicious ciders delivered to your doorstep!

Press Then Press offers ciders from the Pacific Northwest, which includes British Columbia (Canada) - the rest of the US and abroad. There is a wide assortment of offerings and as such they are able to take online purchases of ciders one step further.

Ask and you shall receive!

Want to do a tasting from a wide range of makers - The Madrids and Sister Ashley can set you up with a mix box, or a vertical tasting of one particular style. Their aim is to please your palate, so don't be shy about asking for a certain mix up of ciders. They can deliver your request with a smile!

Support  for Seattle's City Fruit

Erik is on the Board of Directors of  City Fruit a non profit that helps manage urban orchard in public parks and private homeowners. They collect upwards to 50,000 pounds of fresh fruit from the region. A % of Press Then Press's proceeds go to City Fruit.

Via the non profit, no fruit is wasted, especially apples and pears that are too bitter to be eaten. Those select pomes get sold to local makers to ferment making it a win/win for all. There is even an annual party and the two business share warehouse space making Press Then Press smell like a full on cider house in the fall.

Contact for Press Then Press

Mentions in this Chat

  • Fermentis - Yeast and Fermentation Solutions for Cidermakers. 

Help Support Cider ChatPlease donate today. Help keep the chat thriving!

Find this episode and all episodes at the page for Cider Chat's podcasts.


There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

Cider Chat
Podcast Episodes
179: Southern Apples | James Creek Cider House, North Carolina [not-audio_url] [/not-audio_url]

Duration: 1:02:08
Tasty Southern Ciders at James Creek A cider dinner recording from CiderCon2019 in Chicago with Ann Marie and David Thornton of James Creek Cider House in Cameron, North Carolina. The main featured chat begins at 17 minu…
178: WWII and Cider [not-audio_url] [/not-audio_url]

Duration: 54:28
178: WWII and Cider | Paying Tribute on Tour Midweek on the Totally Cider Tour to Normandy our first stop of the day was to tour the Brittany American Cemetery also referred to as the Saint James Cemetery. It is located…
177: Giard | 13 Generations of Cider, FR [not-audio_url] [/not-audio_url]

Duration: 53:43
177: Giard | 13 Generations of Cider, FR Domaine du Manoir de Montreuil with Patrice Giard In this episode: Patrice Giard recorded during the Totally Cider Tour to Normandy France in September 2018. Patrice is a 13th gen…
176: We Like Cider [not-audio_url] [/not-audio_url]

Duration: 53:48
176: We Like Cider In this episode we begin with: News out and about in Ciderville - Thank you Nathan for becoming a patron of Cider Chat. Nathan is part of Harcourt Apples based in Australia approximately 11/2 hours out…
175: Beginner Cider Making  Q & A| Part 2 - CiderCon 2019 [not-audio_url] [/not-audio_url]

Duration: 42:44
Part 2 of a two part series with a Question and Answer (Q & A) on Beginner Cider Making with 5 panelists in the cider industry Marcus Robert - Tieton Cider Works, Washington Tim Godfrey - Golden State Cider, California E…
174: Beginner Cider Making Q & A | Part 1 [not-audio_url] [/not-audio_url]

Duration: 47:59
A Question and Answer (Q & A) on Beginner Cider Making with 5 panelists in the cider industry Marcus Robert - Tieton Cider Works, Washington Tim Godfrey - Golden State Cider, California Eleanor Leger - Eden Specialty Cid…
173: Aomori to Nagano | inCiderJapan [not-audio_url] [/not-audio_url]

Duration: 1:01:28
173: Aomori to Nagano | inCiderJapan Lee Reeve is the Publisher and Editor of the quarterly magazine inCiderJapan, the country's first and only bilingual magazine dedicated to all things cider. Lee and I recorded a chat…
172: Tour and Tasting w/Eric Bordelet | France [not-audio_url] [/not-audio_url]

Duration: 49:02
172: Cider Tasting with Eric Bordelet Audio snapshots of a tasting and tour w/Eric Bordelet and the tour group visiting Normandy France in September 2018. The first Totally Cider Tour to roll out took a group of super aw…
171: Americans in Paris [not-audio_url] [/not-audio_url]

Duration: 1:04:50
171: Americans in Paris | Cider Tourists Speak In late September 2018, a group of cider travelers met with the producers of Pays d'Auge and Domfrontais, two regions of cider and perry making in Normandy, France. They wer…
170: Is the Cider in your cup Dry or Sweet? [not-audio_url] [/not-audio_url]

Duration: 59:33
A "Dryness scale" as presented by the New York Cider Association The session was pre-recorded at CiderCon2019 Goals of this session: Slide 1 A Sensory Workshop on Perceptions of Dryness/Sweetness in Ciders This session w…