418: Creative Cider Branding Tips with Cultivar

418: Creative Cider Branding Tips with Cultivar

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist June 26, 2024 Duration: 1:01:25

Paving a Path for Cider Branding at Cultivar

Meet Kirk Evans, the founder of Cultivar Creative. In this episode, Kirk shares his journey from a casual cider maker to a professional brand designer specializing in cider packaging and identity.

Cider Chat Episode 418 Kirk Evans 300x300 (1) Cultivator
Kirk Evans

Cultivar Creative focuses on creating comprehensive brand identities that go beyond just a logo. Kirk emphasizes the importance of a cohesive brand voice, graphical elements, and a well-thought-out brand guideline to ensure consistency across all marketing materials. His approach ensures that even small cider brands can present themselves professionally and attractively to consumers.

The Journey to Cider Branding at Cultivar

Kirk's journey into the cider world began in early 2020 when he decided to try making cider at home. What started as a hobby quickly turned into an obsession, leading him to a career shift. With his extensive experience in design and marketing, Kirk saw a gap in the cider industry for specialized branding services. Thus, Cultivar Creative was born.

The Importance of Brand Identity

According to Kirk, brand identity in the cider industry involves more than just a logo. It encompasses everything from the brand's voice to the graphical elements used in packaging. A strong brand identity helps cider makers communicate their story effectively and stand out on crowded shelves.

Kirk's process includes creating detailed brand guidelines that outline all aspects of the brand's visual and verbal identity. This comprehensive approach ensures that every piece of marketing material aligns with the brand's core message and appeals to its target audience.

Branding Tips for Cider Makers

  • Know Your Brand: Understand who you are as a brand and what you want to convey to your customers.
  • Be Bold: Don't be afraid to be bold and disruptive with your branding. Standing out is crucial in a competitive market.
  • Consistency is Key: Ensure your branding is consistent across all platforms, from social media to packaging.
  • Invest in Packaging: Eye-catching packaging can make a significant difference in attracting new customers.

Contact Info for Cultivar

Mentions in this Cider Chat


There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

Cider Chat
Podcast Episodes
327: Variety Tips from the  Quince Queen [not-audio_url] [/not-audio_url]

Duration: 57:39
Orchards can be as small as 2, 5 or 10 trees. Get tips on how to manage a small scale orchard at CiderDays 2.0 with John Bunker on November 5th at 9am. Get updates and ticket information by following Cider Chat and signi…
326: Orchards & People | Stories in Ciderville [not-audio_url] [/not-audio_url]

Duration: 26:00
Orchards can be as small as 2, 5 or 10 trees. Get tips on how to manage a small scale orchard at CiderDays 2.0 with John Bunker on November 5th at 9am. Get updates and ticket information by following Cider Chat and signi…
325: Mouthwatering Alma Cider | Washington [not-audio_url] [/not-audio_url]

Duration: 57:16
CiderDays 2.0 November 4th and 5th, 2022 - Greenfield, MA tickets for live August 1, 2022 Sign up for Cider Chat's eNews to get updates on CiderDays 2.0 Getting to Alma An affection to snow brought Dave Klawer to Washing…
324: Šraml Cutting-Edge Cider & Wine Tools | Slovenia [not-audio_url] [/not-audio_url]

Duration: 40:12
Find this episode and all episodes at the page for Cider Chat's podcasts. Listen also at iTunes, Google Play, Stitcher (for Android), iHeartRadio , Spotify and wherever you love to listen to podcasts. Follow on Cider Cha…
323: Kazakhstan has Cider at last | Apple City Cider [not-audio_url] [/not-audio_url]

Duration: 1:00:24
Apples started their world tour from Kazakhstan but… It is inconceivable, but true that in the home land, the epicenter, the frick'n ground zero of all apples globally there is no history of cidermaking in Kazakhstan. We…
322: The Celebrated Poiré & Calvados of Pacory | FR [not-audio_url] [/not-audio_url]

Duration: 33:11
The Pacory Family at Grimaux in Domfrontais Began in 1939 when Marcel Pacory bought 20 hectres of land with what was called a forest of apple and pears trees. Marcel had three sons Paul, Claude & Marcel and three daughte…
321: Cider Styles with Eric Bordelet [not-audio_url] [/not-audio_url]

Duration: 35:08
French Cider Tour with Eric Bordelet Reservations for the Normandy and Brittany Cider Tour have been extended to June 15, 2022. Find the trip itinerary and reservation link at https://ciderchat.com/france-cider-tour At t…
320: Musée du Cidre at Cidre Prié | Brittany, FR [not-audio_url] [/not-audio_url]

Duration: 36:40
The September 2022 French Cider Tour will visit the Musée du Cidre and Ciderie Prié. Find out more at the info page Karine Prié The History of the Musée du Cidre Jean-Yves Prié (1948-2021) and wife Janine founded the Mus…
319: Arnaud Jouny's Cidre, Poire & Chouchen | Brittany, FR [not-audio_url] [/not-audio_url]

Duration: 38:20
Bretagne's Domaine Jouny In 1997 Arnaud Jouny was a professional bee keeper. In 2014 he built the current building where he both makes cidre and poire and also distills. He also makes a local product known as Chouchen. A…
318: Manoir de Montreuil | 13 Generations in Cider [not-audio_url] [/not-audio_url]

Duration: 36:24
Domaine du Manoir de Montreuil with Patrice Giard In this episode: Patrice Giard recorded during the Totally Cider Tour to Normandy France in September 2018. The upcoming 2022 French Cider Tour will be making a stop at t…