418: Creative Cider Branding Tips with Cultivar

418: Creative Cider Branding Tips with Cultivar

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist June 26, 2024 Duration: 1:01:25

Paving a Path for Cider Branding at Cultivar

Meet Kirk Evans, the founder of Cultivar Creative. In this episode, Kirk shares his journey from a casual cider maker to a professional brand designer specializing in cider packaging and identity.

Cider Chat Episode 418 Kirk Evans 300x300 (1) Cultivator
Kirk Evans

Cultivar Creative focuses on creating comprehensive brand identities that go beyond just a logo. Kirk emphasizes the importance of a cohesive brand voice, graphical elements, and a well-thought-out brand guideline to ensure consistency across all marketing materials. His approach ensures that even small cider brands can present themselves professionally and attractively to consumers.

The Journey to Cider Branding at Cultivar

Kirk's journey into the cider world began in early 2020 when he decided to try making cider at home. What started as a hobby quickly turned into an obsession, leading him to a career shift. With his extensive experience in design and marketing, Kirk saw a gap in the cider industry for specialized branding services. Thus, Cultivar Creative was born.

The Importance of Brand Identity

According to Kirk, brand identity in the cider industry involves more than just a logo. It encompasses everything from the brand's voice to the graphical elements used in packaging. A strong brand identity helps cider makers communicate their story effectively and stand out on crowded shelves.

Kirk's process includes creating detailed brand guidelines that outline all aspects of the brand's visual and verbal identity. This comprehensive approach ensures that every piece of marketing material aligns with the brand's core message and appeals to its target audience.

Branding Tips for Cider Makers

  • Know Your Brand: Understand who you are as a brand and what you want to convey to your customers.
  • Be Bold: Don't be afraid to be bold and disruptive with your branding. Standing out is crucial in a competitive market.
  • Consistency is Key: Ensure your branding is consistent across all platforms, from social media to packaging.
  • Invest in Packaging: Eye-catching packaging can make a significant difference in attracting new customers.

Contact Info for Cultivar

Mentions in this Cider Chat


There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

Cider Chat
Podcast Episodes
099: Cider, Ètretat, & WWII | Normandy, France [not-audio_url] [/not-audio_url]

Duration: 56:54
Vincent Godefroy is one smart cidermaker located in Normandy France. He saw the opportunity to entice tourist visiting the nearby famous white cliffs of Ètretat to his cidery. Vincent and Marie-Clarie Godefroy have a ful…
098: Jérôme Dupont (1970-2018) Domaine Dupont | Normandy, FR [not-audio_url] [/not-audio_url]

Duration: 1:02:21
The Louis Dupont Family Estate is a 70 acre (30 hectares) orchard that was bought by selling the family's stock of calvados. In this chat I speak with Jérome Dupont the great grandson of Jules Dupont who bought Domaine D…
097: Cider Chat Travels in Europe | Normandy [not-audio_url] [/not-audio_url]

Duration: 47:13
In this chat I take you along on my travels a.k.a reconnaissance for a future travel tourist trips to Normandy. This main chat begins at 12:30 minutes Before I headed to France I first made a stop in the Netherlands, spe…
096: Finger Lakes Cider House | New York [not-audio_url] [/not-audio_url]

Duration: 1:18:03
This episode of Cider Chat was recorded by Alex Kroh, cidermaker, roving podcast reporter and super, duper nice guy in Ciderville! This chat begins with Alex and Melissa and Garett venturing outside to the orchard and th…
095: Cider Making at Home easy as 1-2-3 [not-audio_url] [/not-audio_url]

Duration: 49:10
Making a 1-gallon batch of cider is easy! And a 3-gallon or 5-gallon batch of cider is just as easy to make too! Learn how to make cider at home and begin upping your cider knowledge today. In this episode I cover all th…
094: Discovering Luxembourg w/Ramborn Cider Co [not-audio_url] [/not-audio_url]

Duration: 49:43
Ramborn Cider Company located in Luxembourg is helping to revive the cidermaking tradition as the country's first commercial cidery. Ramborn offers a range cider styles from Farmhouse, Somerset Blend (Luxembourg and Engl…
093: Orchard Care & Apple Storage w/Colin Scott | MA [not-audio_url] [/not-audio_url]

Duration: 1:12:44
Colin Scott grew up learning how to care for apples on his parents, Edward and Janice, orchard. The orchard was purchased in 1954. Today Colin is running the orchard and sells his apples at the Chelsea Market in eastern…
092: Brad Glover | Swilled Dog Hard Cider, West Virginia [not-audio_url] [/not-audio_url]

Duration: 55:09
Swilled Dog Hard Cider is a family owned cidery located in the Shenandoah Valley of West Virginia. Swilled Dog launched in January 2017, and and began selling its wares in March. This is the 2nd cider company to launch i…
091: In the Ciderhouse w/Eve's Cidery | NY [not-audio_url] [/not-audio_url]

Duration: 1:01:30
Find this episode and all episodes at the page for Cider Chat's podcasts. If you missed part I of this chat (episode 90) with Eve's Cidery, you'll want to go back and listen as we tour the orchard with Autumn Stoscheck a…
090: Eve's Cidery - Orchard Walk | New York [not-audio_url] [/not-audio_url]

Duration: 55:34
Guest Podcaster and cidermaker, Alex Kroh, bring us into the orchard at Eve's Cidery. This episode 90 is Part 1 of a two-part show with the makers at this New York State cidery! Find Part 2 when it goes live next week on…