418: Creative Cider Branding Tips with Cultivar

418: Creative Cider Branding Tips with Cultivar

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist June 26, 2024 Duration: 1:01:25

Paving a Path for Cider Branding at Cultivar

Meet Kirk Evans, the founder of Cultivar Creative. In this episode, Kirk shares his journey from a casual cider maker to a professional brand designer specializing in cider packaging and identity.

Cider Chat Episode 418 Kirk Evans 300x300 (1) Cultivator
Kirk Evans

Cultivar Creative focuses on creating comprehensive brand identities that go beyond just a logo. Kirk emphasizes the importance of a cohesive brand voice, graphical elements, and a well-thought-out brand guideline to ensure consistency across all marketing materials. His approach ensures that even small cider brands can present themselves professionally and attractively to consumers.

The Journey to Cider Branding at Cultivar

Kirk's journey into the cider world began in early 2020 when he decided to try making cider at home. What started as a hobby quickly turned into an obsession, leading him to a career shift. With his extensive experience in design and marketing, Kirk saw a gap in the cider industry for specialized branding services. Thus, Cultivar Creative was born.

The Importance of Brand Identity

According to Kirk, brand identity in the cider industry involves more than just a logo. It encompasses everything from the brand's voice to the graphical elements used in packaging. A strong brand identity helps cider makers communicate their story effectively and stand out on crowded shelves.

Kirk's process includes creating detailed brand guidelines that outline all aspects of the brand's visual and verbal identity. This comprehensive approach ensures that every piece of marketing material aligns with the brand's core message and appeals to its target audience.

Branding Tips for Cider Makers

  • Know Your Brand: Understand who you are as a brand and what you want to convey to your customers.
  • Be Bold: Don't be afraid to be bold and disruptive with your branding. Standing out is crucial in a competitive market.
  • Consistency is Key: Ensure your branding is consistent across all platforms, from social media to packaging.
  • Invest in Packaging: Eye-catching packaging can make a significant difference in attracting new customers.

Contact Info for Cultivar

Mentions in this Cider Chat


There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

Cider Chat
Podcast Episodes
029: At The Hop | Oliver's Cider and Perry, UK [not-audio_url] [/not-audio_url]

Duration: 1:07:49
Tom Oliver shares his approach to hopped cider and the best of what the US and UK have to look forward to in the cider market. What he saw in US hopped ciders back in 2013 ignited his desire to try his hand at adding hop…
028: John Bunker | Apple Identification [not-audio_url] [/not-audio_url]

Duration: 42:48
When John Bunker talks or teaches Apple Identification he doesn't begin with the apple. He always goes back to the root of the tree…unless it is one of the Eric Clapton apples, i.e., you immediately recognize it as a var…
027: Aaron Anderson | Austin Eastciders, Texas [not-audio_url] [/not-audio_url]

Duration: 37:14
Austin Eastciders is helping to make Austin Texas a cider mecca in a land where the apple root faces harsh growing conditions. Aaron Anderson is the R&D Coordinator at this growing cidery. He sat down for a chat with me…
026: Neil Worley | Worleys Cider, UK [not-audio_url] [/not-audio_url]

Duration: 59:28
Keeving Made Simple, but oh so Dandy at Worleys Cider Neil Worley's makes cider in the area of Great Britain called Somerset. Climb the high hill at the farm and your can see the Bristol Channel. It is a remote location…
025: Jim Wallace | Cider Pairing with a Cheese Maker [not-audio_url] [/not-audio_url]

Duration: 58:51
Jim Wallace is a cheese maker and cheese tech a.k.a the "Cheese Guru" at New England Cheesemaking Supply in Ashfield Massachusetts. When not helping the cheese world sort through problematic cheeses, he teaches classes a…
024: Leonard Koningswijk | Bear Cider, Netherlands [not-audio_url] [/not-audio_url]

Duration: 39:29
Leonard Koningswijk owner/cidermaker of Bear Cider in the Netherlands is turning his country towards cider one palate at a time. The idea was sprouted at his family home in the rural village of Beerze on the border of Ge…
023: Alec Steinmetz | Buskey Cider, Virginia [not-audio_url] [/not-audio_url]

Duration: 50:04
Alec Steinmetz, Will Correll and Matthew Meyer are sharing their story of starting an urban cidery. This is Part 1 of what will be an ongoing story of the start-up Buskey Cider of Richmond, Virginia. The cidermaking tank…
022: Gregory Hall | Virtue Cider, Michigan [not-audio_url] [/not-audio_url]

Duration: 51:17
Getting to cider for Gregory Hall, was one part luck and a whole lot of beer. When his father John Hall founded the Chicago based Goose Island Brewery in 1988, it took only 3 years before Greg was at the helm of brewing.…
021: Bill Bradshaw | Bill Bradshaw Photography, UK [not-audio_url] [/not-audio_url]

Duration: 1:01:21
Bill Bradshaw is a photographer, an author of three cider books and consider by many to be a Cider Ambassador for UK ciders. I met with Bill at the United States Association of Cider Makers annual conference in Portland…
020: Curtis Sherrer | Millstone Cellars, Maryland [not-audio_url] [/not-audio_url]

Duration: 1:00:58
Curtis Sherrer is barreling aging single variety apples at Millstone Cellars. An old grist mill dating back to the 1850s houses the Tasting Room. "We will have 50 barrels and then settle on 15 to pick from to blend for t…