427: Under 30 Startup Ingenuity | Heartland Cideworks, OR

427: Under 30 Startup Ingenuity | Heartland Cideworks, OR

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist October 2, 2024 Duration: 53:47

Collaboration Meets Ingenuity at Heartland Ciderworks

This episode is packed with insights for anyone interested in the intersection of entrepreneurship and craft cider-making. In Episode 427 of Cider Chat, Eliseo Bell-Uribe shares his story as a young entrepreneur and how and why he founded Heartland Ciderworks.

Cider Chat 427 Eliseo with Heartland cider in hand

Practical Advice for Cider Startups: Learning to Collaborate

Starting a cidery from scratch is no easy task. The Eliseo shares practical advice on how to navigate the hurdles of zoning issues, sourcing equipment, and finding the right partnerships. By collaborating with a local winery, Heartland was able to sidestep some of the common challenges faced by new cideries, such as acquiring expensive equipment and navigating complex regulations.

For budding cider makers, this episode offers a blueprint for how to creatively solve problems and make the most of available resources. Whether it's building your own bottling setup or finding a winery willing to do custom crush, the key takeaway is to stay flexible and open to collaboration.

A Closer Look at Heartland's Ciders

Heartland Ciderworks may be a young company, but their lineup of ciders is anything but ordinary. Here's a quick look at the ciders discussed in the episode:

Cider Chat Ep: 427 Heartland signature waxed cap
  • Avalon
    • Description: Heartland's flagship cider that combines Foxwhelp, Golden Russet, Yarlington Mill, and Dabinett apples.
    • ABV: 7.7%
    • Notes: Features a beautiful orange hue with a balance of tannins and acidity.
  • Little Apple
    • Description: A low-alcohol cider kin made with rehydrated pomace and back-sweetened with Golden Russet and Foxwhelp.
    • ABV: 3.65%
    • Notes: Easy-drinking with a light and refreshing profile.
  • Cooper
    • Description: A bourbon barrel-aged cider made primarily from Sweet Alford apples.
    • ABV: 6.4%
    • Notes: Rich with subtle bourbon notes, this cider is a limited-edition favorite, but more Cooper is in the cue!
  • Heart of the Valley
    • Description: A community-foraged cider made with apples gathered from the Salem area, benefiting the local Boys and Girls Club.
    • ABV: 5.75%
    • Notes: A modern cider with a sweeter profile and a beautiful can design.
  • Olive Branch
    • Description: A Newtown Pippin cider aged on olive leaves, offering a unique bitterness similar to hops.
    • Notes: A one-of-a-kind cider with complex aromas and a distinctive flavor profile.
  • Rosé Cider (Upcoming Release)
    • Description: A co-ferment of red-fleshed apples with Pinot Noir grape skins, lightly oaked for added tannin.
Cider Chat Ep 427 Heartland Ciderworks family photo (1)

Contact for Heartland Ciderworks

Support Cider Chat

Enjoying the stories brought to you by Cider Chat? Help keep these stories rolling out by supporting the podcast by becoming a patron. Your support helps keep the podcast on the air, allowing us to continue bringing you inspiring stories like this one.

Mentions in this Cider Chat


There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

Cider Chat
Podcast Episodes
079: Dan Young | Tandem Ciders, Michigan [not-audio_url] [/not-audio_url]

Duration: 1:05:19
Tandem Ciders is the result of two hearts coming together in one spot of Ciderville (the east coast) and finding their way to Michigan. In the late 1990's Dan Young who was the co-owner and brewer at The People's Pint in…
078: Oscar Garcia Busto | Mayador, Asturias [not-audio_url] [/not-audio_url]

Duration: 42:57
The Mayador cider brand came about from a lot hard work and ingenuity. Manuel Busto Amandi born in 1906 founded his cider business originally as M.Busto in 1939. Between that time and 1966, Manuel's ingenuity kept the bu…
077: US Cider Trends 2017 | Nielsen Data of Cider Market [not-audio_url] [/not-audio_url]

Duration: 1:10:47
The US cider market share in 2017 is growing. This episode on Cider Trends in the US and abroad is a replay of a webinar from April 5, 2017 presented by Danny Brager and Matthew Crompton of the Nielsen Company. The webin…
076: Lou and Sue Chadwick | Grafting at Second Chance Farm, MA [not-audio_url] [/not-audio_url]

Duration: 52:22
Lou and Sue Chadwick of Second Chance Farm in Greenfield Massachusetts are what I consider the "Apple Pied Pipers". For nearly as long as CiderDays (the oldest cider event in the US) has been running I have seen the Chad…
075: Alan Shapiro | Cider Summit, USA [not-audio_url] [/not-audio_url]

Duration: 1:00:27
Alan Shapiro wasn't looking to get involved in cider, being a craft beer enthusiast, one sip at the right time changed his mind and he isn't looking back. He is founder of the widely popular Cider Summits that takes plac…
074: Nicole and Rafe Ward | Forgotten Ciders, Michigan [not-audio_url] [/not-audio_url]

Duration: 58:13
Nicole and Rafe Ward of Forgotten Ciders are celebrating 3 years of cidermaking this April of 2017. This Michigan cidery has over 1000 variety of apples growing on 16 acres, many of which are cider varieties and red fles…
073: Shea A.J. Comfort | The Yeast Whisper [not-audio_url] [/not-audio_url]

Duration: 56:20
The Yeast Whisper's Back Story Having read extensively the books of the day he is, suffice to say, a self taught technical yeast expert. "You realize you have to get some type of competency in science…basic formulas, con…
072: Lost Apples of the Quabbin | Massachusetts [not-audio_url] [/not-audio_url]

Duration: 54:21
Lost Apples of the Quabbin is a presentation by Al Sax and Matt Kaminsky documenting their 2016 research and quest for mapping out the apple trees in this historical reservoir region. The Quabbin Reservoir was created to…
071: Jeppe Gents | Fejø Cider, Denmark [not-audio_url] [/not-audio_url]

Duration: 57:15
Jeppe Gents opened Fejø Cider in 1999. He calls himself a "cider farmer" having founded his cidery on an island 200 kilometers south of Copenhagen. You can take a 15-minute ride on a ferry to the island and visit this ce…
070: Mattie Beason | Black Twig Cider House, North Carolina [not-audio_url] [/not-audio_url]

Duration: 1:05:48
Mattie Beason's passion for cider led him to open Black Twig Cider House in 2016. This new cider bar is located in Durham, North Carolina right across the street from Duke University. A good location is a key factor as y…