Cider Chat
Michelle McGrath, CEO of the American Cider Association (ACA), reflects on her impactful leadership, the growth of the cider industry, and her next chapter. In this episode, Michelle shares insights into her journey, upcoming transitions, and the exciting plans for CiderCon 2024 in Chicago.
Michelle will be transitioning to Salmon Safe as Columbia Basin Program Director. This nonprofit focuses on land use practices that protect watershed health and salmon populations. Her passion for collaboration and supporting farmers continues to guide her work.
Michelle encourages more diversity and representation in cider leadership roles, especially for women. She invites anyone interested in joining the ACA board or participating in industry initiatives to step forward and work with the board of directors.