Ep 6: Smarter Data, Better Experiences: AI in the Customer Journey

Ep 6: Smarter Data, Better Experiences: AI in the Customer Journey

Author: Government Technology Insider November 27, 2024 Duration: 24:09

Improving customer experience is one of the top priorities for federal agencies today. Driven by both a desire to match the omnichannel interactions that constituents are used to having with brands in the private sector and the Executive Order on Improving Customer Experience and Service Delivery to Rebuild Trust in Government issued in December 2021, federal agencies are investing millions of dollars in customer experience (CX) solutions.

But how do agency leaders know if the investments they are making are driving the outcomes they are looking for?

In this episode of the Clickthrough podcast, Michael Palmer, Chief Customer Experience Officer and Associate CIO, Bureau of Industry and Security at the Department of Commerce and James Bench, Managing Director of Technology Services at Maximus, join host Hillary Frederick to share insights about the role of data intelligence in helping agencies find their true north when it comes to setting and meeting their CX goals.


Ever wonder what happens behind the scenes when you interact with a government website or call a federal helpline? Clickthrough: A Total User Experience Podcast, presented by the Government Technology Insider, digs into the human stories and technical challenges of making public services actually work for people. This isn't about dry policy debates; it's a grounded conversation with the practitioners-Maximus experts and other seasoned guests-who are in the trenches redesigning processes and implementing new technologies. Each episode unpacks real-world attempts to streamline complex systems, focusing on the tangible goal of improving how citizens receive support. You'll hear frank discussions about what fails, what succeeds, and the ongoing effort to bridge the gap between bureaucratic structure and public need. Tune into this podcast for a clearer picture of the future of citizen experience, where empathy and innovation meet the scale of government.
Author: Language: English Episodes: 22

Clickthrough: A Total User Experience Podcast
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