Agreena: Regenerative Agriculture, Data, and Carbon Markets

Agreena: Regenerative Agriculture, Data, and Carbon Markets

Author: Harvard Business School Business & Environment Initiative March 18, 2026 Duration: 45:28
Simon Haldrup, founder and CEO of Agreena, joins Climate Rising to discuss how regenerative agriculture can scale beyond early adopters by focusing on farmer economics, data-driven decision-making, and flexible practice “toolboxes” rather than rigid labels. Based on Copenhagen, Agreena combines agriculture, finance and technology to work with 10,000 farmers across 20 countries. The conversation explores why adoption remains challenging despite long-term benefits, including thin margins, short planning horizons, and the risk of yield dips in the initial transition years. Simon also explains how Agreena uses satellite imagery, machine learning, and outcome-based verification to support both carbon credits and carbon insets, and how its two-sided platform aligns farmer incentives with corporate climate commitments. The episode closes with Simon’s perspective on the role of policy, finance, and technology in making regenerative agriculture the “new normal,” and advice for those interested in careers at the intersection of agriculture, climate, and systems thinking.

Hosted by the Harvard Business School Business & Environment Initiative, Climate Rising moves beyond abstract warnings to examine the concrete realities facing companies today. Each episode features candid conversations with senior executives, policymakers, and HBS faculty, dissecting the operational and strategic choices that define a business's relationship to a warming planet. You’ll hear how leaders are navigating pressures from investors, customers, and regulators while making pivotal decisions on everything from supply chain logistics and new technology investments to long-term risk assessment and competitive positioning. This isn't a theoretical discussion; it's a ground-level look at the practical dilemmas and innovations shaping industries. The podcast delves into the nuanced trade-offs managers face, turning climate change from a looming threat into a series of actionable, if complex, business problems. For anyone curious about how the private sector is actually responding-the successes, the stalled efforts, and the evolving playbooks-this series offers an essential and sobering dialogue. Tune in for a direct line to the thinking that is quietly redrawing the corporate map.
Author: Language: English Episodes: 100

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