Good Power: How Climate Communication Can Accelerate the Energy Transition

Good Power: How Climate Communication Can Accelerate the Energy Transition

Author: Harvard Business School Business & Environment Initiative July 22, 2026 Duration: 45:17
Transforming the energy system isn’t just a technical challenge - it’s a communication challenge. Leah Qusba, CEO of Good Power, joins Climate Rising to discuss how public perception, political engagement, and storytelling are shaping the pace of the clean energy transition. Good Power operates at the intersection of behavioral science, data, and campaigning, working to accelerate renewable energy adoption and counter misinformation. The conversation explores how permitting bottlenecks, disinformation campaigns, and community resistance are slowing renewable energy deployment—and how targeted communication strategies can overcome these barriers. Leah also discusses the role of peer-to-peer storytelling, the importance of trusted messengers, and how digital media ecosystems influence climate outcomes. The episode also examines Good Power’s expansion into regenerative agriculture, the role of demand creation in scaling sustainable food systems, and how emerging technologies like AI are reshaping climate communication.

Hosted by the Harvard Business School Business & Environment Initiative, Climate Rising moves beyond abstract warnings to examine the concrete realities facing companies today. Each episode features candid conversations with senior executives, policymakers, and HBS faculty, dissecting the operational and strategic choices that define a business's relationship to a warming planet. You’ll hear how leaders are navigating pressures from investors, customers, and regulators while making pivotal decisions on everything from supply chain logistics and new technology investments to long-term risk assessment and competitive positioning. This isn't a theoretical discussion; it's a ground-level look at the practical dilemmas and innovations shaping industries. The podcast delves into the nuanced trade-offs managers face, turning climate change from a looming threat into a series of actionable, if complex, business problems. For anyone curious about how the private sector is actually responding-the successes, the stalled efforts, and the evolving playbooks-this series offers an essential and sobering dialogue. Tune in for a direct line to the thinking that is quietly redrawing the corporate map.
Author: Language: English Episodes: 50

Climate Rising
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