How BMW is Driving Decarbonization

How BMW is Driving Decarbonization

Author: Harvard Business School Business & Environment Initiative May 24, 2023 Duration: 24:03
This bonus episode of Climate Rising features Harvard Business Review’s Cold Cast podcast with Brian Kenny interviewing HBS professor Shirley Lu on BMW Group’s decarbonization strategy, which is the subject of a new case study that Shirley wrote with HBS colleagues George Serafeim and Mike Toffel. They discuss why BMW is focusing on reducing vehicle lifecycle emissions, and why the company has so far avoided setting a phase-out date for internal combustion engine BMWs. For transcripts and other resources, visit climaterising.org. Guest/Host: ●      Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School and host of Cold Call ●      Shirley Lu, Assistant Professor, Harvard Business School

Hosted by the Harvard Business School Business & Environment Initiative, Climate Rising moves beyond abstract warnings to examine the concrete realities facing companies today. Each episode features candid conversations with senior executives, policymakers, and HBS faculty, dissecting the operational and strategic choices that define a business's relationship to a warming planet. You’ll hear how leaders are navigating pressures from investors, customers, and regulators while making pivotal decisions on everything from supply chain logistics and new technology investments to long-term risk assessment and competitive positioning. This isn't a theoretical discussion; it's a ground-level look at the practical dilemmas and innovations shaping industries. The podcast delves into the nuanced trade-offs managers face, turning climate change from a looming threat into a series of actionable, if complex, business problems. For anyone curious about how the private sector is actually responding-the successes, the stalled efforts, and the evolving playbooks-this series offers an essential and sobering dialogue. Tune in for a direct line to the thinking that is quietly redrawing the corporate map.
Author: Language: English Episodes: 100

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