Joel Makower @ Greenbiz

Joel Makower @ Greenbiz

Author: Harvard Business School Business & Environment Initiative October 9, 2024 Duration: 47:24
This is the fourth episode in our series on business and climate change in the media and entertainment industry, where we’re diving into the business of news and storytelling around climate change. Our prior episodes featured CNN, Netflix, and Sustainable Entertainment Alliance. In this episode, we are hosting Joel Makower, the co-founder and Chair of Trellis, formerly known as GreenBiz. Joel has been a pioneer in the climate media space since he founded The Green Business Letter in 1991. Today, Trellis stands as a leading independent media platform focused on the intersection of business, technology, and sustainability. In this conversation, Joel will share insights into his journey, the business strategy of a niche climate-focused digital media and event platform, and the critical role of a media platform in advancing climate action. With a career spanning over three decades at the intersection of media, business and climate, Joel also offers valuable advice for those who are looking to make impact in climate.

Hosted by the Harvard Business School Business & Environment Initiative, Climate Rising moves beyond abstract warnings to examine the concrete realities facing companies today. Each episode features candid conversations with senior executives, policymakers, and HBS faculty, dissecting the operational and strategic choices that define a business's relationship to a warming planet. You’ll hear how leaders are navigating pressures from investors, customers, and regulators while making pivotal decisions on everything from supply chain logistics and new technology investments to long-term risk assessment and competitive positioning. This isn't a theoretical discussion; it's a ground-level look at the practical dilemmas and innovations shaping industries. The podcast delves into the nuanced trade-offs managers face, turning climate change from a looming threat into a series of actionable, if complex, business problems. For anyone curious about how the private sector is actually responding-the successes, the stalled efforts, and the evolving playbooks-this series offers an essential and sobering dialogue. Tune in for a direct line to the thinking that is quietly redrawing the corporate map.
Author: Language: English Episodes: 100

Climate Rising
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