Scaling High-Integrity Nature-Based Carbon Removal with re.green

Scaling High-Integrity Nature-Based Carbon Removal with re.green

Author: Harvard Business School Business & Environment Initiative December 22, 2025 Duration: 47:10
Marcelo Medeiros, co-founder and CEO of re.green, joins Climate Rising to discuss how his company is restoring millions of hectares of degraded land in Brazil’s Atlantic Forest and Amazon biomes by producing high-quality nature-based carbon removal credits. Marcelo explains how re.green combines data science, forest restoration, and long-term land ownership to deliver durable carbon sequestration—and why they chose a for-profit model to scale impact. He discusses price transparency, quality verification, and how re.green is preparing for a future where compliance carbon markets may accept removal-based offsets from nature-based solutions. Marcelo also shares how winning the Earthshot Prize brought global visibility, how AI is improving ecosystem planning, and how the company works with clients like Microsoft and Telefónica under long-term offtake agreements. This episode is a part of our Global South series. Explore more episodes at climaterising.org.

Hosted by the Harvard Business School Business & Environment Initiative, Climate Rising moves beyond abstract warnings to examine the concrete realities facing companies today. Each episode features candid conversations with senior executives, policymakers, and HBS faculty, dissecting the operational and strategic choices that define a business's relationship to a warming planet. You’ll hear how leaders are navigating pressures from investors, customers, and regulators while making pivotal decisions on everything from supply chain logistics and new technology investments to long-term risk assessment and competitive positioning. This isn't a theoretical discussion; it's a ground-level look at the practical dilemmas and innovations shaping industries. The podcast delves into the nuanced trade-offs managers face, turning climate change from a looming threat into a series of actionable, if complex, business problems. For anyone curious about how the private sector is actually responding-the successes, the stalled efforts, and the evolving playbooks-this series offers an essential and sobering dialogue. Tune in for a direct line to the thinking that is quietly redrawing the corporate map.
Author: Language: English Episodes: 100

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