Telling Climate Stories at Scale: Netflix's Strategy for Sustainability and Impact

Telling Climate Stories at Scale: Netflix's Strategy for Sustainability and Impact

Author: Harvard Business School Business & Environment Initiative September 11, 2024 Duration: 42:13
In this episode of Climate Rising, we explore how Netflix, a global entertainment powerhouse, is leveraging its platform to tell compelling stories about climate change. Stewart, Netflix's first Sustainability Officer, joins host Mike Toffel to discuss the company’s strategic approach to sustainability, and the importance of embedding climate themes in popular content. Stewart shares insights into the challenges and opportunities of incorporating climate considerations into both operations and storytelling, revealing how Netflix is contributing to the global climate conversation.

Hosted by the Harvard Business School Business & Environment Initiative, Climate Rising moves beyond abstract warnings to examine the concrete realities facing companies today. Each episode features candid conversations with senior executives, policymakers, and HBS faculty, dissecting the operational and strategic choices that define a business's relationship to a warming planet. You’ll hear how leaders are navigating pressures from investors, customers, and regulators while making pivotal decisions on everything from supply chain logistics and new technology investments to long-term risk assessment and competitive positioning. This isn't a theoretical discussion; it's a ground-level look at the practical dilemmas and innovations shaping industries. The podcast delves into the nuanced trade-offs managers face, turning climate change from a looming threat into a series of actionable, if complex, business problems. For anyone curious about how the private sector is actually responding-the successes, the stalled efforts, and the evolving playbooks-this series offers an essential and sobering dialogue. Tune in for a direct line to the thinking that is quietly redrawing the corporate map.
Author: Language: English Episodes: 100

Climate Rising
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