Ep. 8: From Ad Agency President to Free Spirits Founder: Milan Martin on Career Reinvention, Purpose & the Alcohol-Free Movement

Ep. 8: From Ad Agency President to Free Spirits Founder: Milan Martin on Career Reinvention, Purpose & the Alcohol-Free Movement

Author: AJ Jones, Founder, MORE® — Aligned Reinvention Guide December 8, 2025 Duration: 36:24
In this episode of Code 3: Life Reinvented, I sit down with Milan Martin — advertising veteran and former President at Grey — to talk about how he walked away from a high-profile agency career to launch Free Spirits, a leading non-alcoholic spirits brand. Milan opens up about the moment he realized the corporate climb wasn’t his second-half game, why discomfort is a signal of metamorphosis, and how he de-risked his midlife career change with micro-actions, side hustles, and a realistic runway. We dive into the realities of ad-world drinking culture, building a business across supply chain, sales, and e-commerce, surviving a lender crisis, and redefining success as peace, purpose, and doing work you’re proud of. If you’re feeling stuck in corporate life, curious about the sober movement, or ready to start something new, this conversation is a playbook for career reinvention, entrepreneurship, and the fast-growing alcohol-free cocktail space. (Note: contains a little explicit language.) To learn more about Free Spirits, visit drinkfreespirits.com. To learn more about MORE®, visit morecareerwellness.com.

AJ Jones has a story that gets your attention, but it's not where his story ends. Surviving two widowmaker heart attacks after a high-powered finance career at places like Schwab and BlackRock led to a doctor's order to retire. He chose a different path. Now, as the founder of MORE®, he acts as an Aligned Reinvention Guide, and this Code 3: Life. Reinvented. podcast is the conversation that follows from that choice. It’s born from the urgent realization that sometimes you have to tear up the old blueprint completely. Here, we move past simple motivational talk into the tangible, sometimes messy work of building a life and career that truly fits who you are. You’ll hear from AJ and a range of guests who have navigated their own pivots, discussing the practical strategies and mindset shifts needed to step off autopilot. The discussions naturally weave through business, career development, education, and personal growth, because reinvention doesn’t respect neat categories. Tuning into this podcast means listening in on honest dialogues about risk, purpose, and crafting a definition of success that has personal meaning. It’s for anyone feeling the nagging sense that there’s a more aligned version of their professional journey or daily life waiting to be built, and who wants to hear how others have started that construction.
Author: Language: English Episodes: 29

Code 3: Life. Reinvented.
Podcast Episodes
Ep. 1: About Me [not-audio_url] [/not-audio_url]

Duration: 18:51
In this solo episode, I, Adrian Jones (or AJ), share my journey as a two-time widowmaker heart attack survivor and introduce "Code 3: Life. Reinvented." This podcast is deeply personal, focusing on transformative life ch…
Welcome to Code 3: Life. Reinvented. [not-audio_url] [/not-audio_url]

Duration: 1:58
Twice I've survived a massive widowmaker heart attack. Twice I've touched death's door and twice I've had to reevaluate everything. When my cardiologist told me to retire, I said, "No way! I have unfinished business." I…