#026 Baking productized services with Alex Szczurek

#026 Baking productized services with Alex Szczurek

Author: Tobias Arweiler September 2, 2024 Duration: 1:10:29

Yeah, freelancing's awesome but have you tried creating a productized service??


That's what we're talking about today with our guest Alex Szczurek, one of two founders of baked.design a design studio you can subscribe to month to month. We're talking about setting up a productized service, how to find your customers and how to scale beyond your own person when the work starts coming in more and more.


Other topics include Alex new side project Uncover.lab, a Figma component library, how to hire team members and when to let them go and how build a brand on Socials.


We also talk a little about burnout and handling the mental load of having a very successful business that generates a lot of work.


I hope you enjoy this one!

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Chapters


00:00 Introduction and Background

05:07 Transition from Developer to UX Designer

08:56 Building a Specialized Design Team

15:01 Managing Burnout and Setting Boundaries

24:01 The Evolution of Baked Design and Client Selection

42:17 The Cringe Factor of Talking about MRR

43:28 The Importance of Social Proof in the Services Industry

44:26 The Issue of Trust in Marketing Services

47:04 Managing Churn in a Productized Service

53:39 Branding and Design for a Landing Page

01:16:43 The Role of Aesthetics in Gadgets and Apps

01:19:37 The Impact of Aesthetics on User Satisfaction

01:25:09 The Role of Design in Productivity and User Experience

01:32:58 Visual Appeal and Building a Connection with the Audience

01:35:35 Giving Back to the Community and Providing Valu

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Alex's Twitter: https://x.com/aliszu

Alex's Website: https://www.aliszu.co/

Baked.design: https://baked.design/

uncoverLAB: https://uncoverlab.co/

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My own website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

You can find this podcast on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠⁠⁠⁠⁠

Find our product here: ⁠⁠⁠⁠⁠⁠⁠https://www.repodcasted.com/


Hosted by Tobias Arweiler, an indie hacker who founded Ice Bear Labs, Code and Conquer-The Indie Hacker Podcast pulls up a chair for candid conversations with founders who build businesses on their own terms. This isn't about Silicon Valley glamour; it's about the real, often messy work of creating something from nothing. Each episode is a deep, one-on-one dialogue that moves beyond theory to focus on the tangible experiences, hard-won wisdom, and actionable insights of a different entrepreneur. You'll hear the specifics-the early days of grinding at $0 monthly recurring revenue, the unexpected hurdles, and the strategic decisions that led to breakthroughs. Tobias guides these discussions with a genuine curiosity, making space for stories that are as much about resilience and personal growth as they are about revenue graphs. For anyone curious about the solitary yet vibrant indie hacker path, this podcast offers a rare blend of practical advice and human perspective, documenting the quiet victories and lessons learned while building a company line by line. Tune in for honest talk about what it actually takes to conquer your own corner of the market.
Author: Language: English Episodes: 35

Code and Conquer - The Indie Hacker Podcast
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