#033 Building a $15K/Month MVP Agency with Janu Lingeswaran

#033 Building a $15K/Month MVP Agency with Janu Lingeswaran

Author: Tobias Arweiler February 7, 2025 Duration: 1:00:35

In this episode, Janu Lingeswaran shares his journey of building Featherflow, an MVP agency that helps entrepreneurs build their software products.

After working as a product manager while running his agency on the side, Janu recently took the leap to focus full-time on his business.

We discuss how he built his agency to $8-15K monthly revenue, his strategies for finding quality developers globally, and his approach to managing client projects.

Janu also talks about Boilerplate Hub, his curated directory of SaaS starter kits, and shares insights on effective SEO strategies for bootstrapped businesses.

The conversation covers the challenges of being an entrepreneur in Germany, building a business without venture capital, and finding your community in the indie hacker space.

Janu provides practical advice on transitioning from employment to entrepreneurship and maintaining work-life balance while growing multiple projects.

Key topics:

  • Building and scaling an MVP agency
  • Finding and managing remote development talent
  • SEO strategies for bootstrapped businesses
  • The German startup ecosystem
  • Building in public and community building
  • Work-life balance as a solo founder

---

FeatherFlow: https://featherflow.com/

BoilerplateHub: https://boilerplatehub.com/

Janu's BlueSky: https://bsky.app/profile/janu.lol

Janu's Twitter: https://x.com/JanuBuilds

My own website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

You can find this podcast on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Find our product here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.repodcasted.com/


Hosted by Tobias Arweiler, an indie hacker who founded Ice Bear Labs, Code and Conquer-The Indie Hacker Podcast pulls up a chair for candid conversations with founders who build businesses on their own terms. This isn't about Silicon Valley glamour; it's about the real, often messy work of creating something from nothing. Each episode is a deep, one-on-one dialogue that moves beyond theory to focus on the tangible experiences, hard-won wisdom, and actionable insights of a different entrepreneur. You'll hear the specifics-the early days of grinding at $0 monthly recurring revenue, the unexpected hurdles, and the strategic decisions that led to breakthroughs. Tobias guides these discussions with a genuine curiosity, making space for stories that are as much about resilience and personal growth as they are about revenue graphs. For anyone curious about the solitary yet vibrant indie hacker path, this podcast offers a rare blend of practical advice and human perspective, documenting the quiet victories and lessons learned while building a company line by line. Tune in for honest talk about what it actually takes to conquer your own corner of the market.
Author: Language: English Episodes: 35

Code and Conquer - The Indie Hacker Podcast
Podcast Episodes
#022 SEO nightmares and lifetime deals with Michael Koper [not-audio_url] [/not-audio_url]

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In this episode, host Tobias Arweiler talks to Michael Koper, the solo founder of Nusii, an online proposal software for creative professionals. Michael shares the origins of Nusii, starting as a side project with a co-f…
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#018 Building in public with Kevon Cheung [not-audio_url] [/not-audio_url]

Duration: 53:20
In this episode, I sit down with Kevon Cheung, a leading voice in the #buildinpublic movement. Kevon shares his unique journey from studying business in university to becoming a self-taught developer and then transitioni…
#017 Combining Purpose and Profits with Juho Makkonen [not-audio_url] [/not-audio_url]

Duration: 1:00:28
I sat down with Juho Makkonen, founder of the marketplace platform ShareTribe, to discuss his unique approach to building a mission-driven, “steward-owned” company. We covered Juho’s journey creating ShareTribe, combinin…
#016 Building with No-Code with Louis Pereira [not-audio_url] [/not-audio_url]

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In this episode, I chat with Louis Pereira, the founder of AudioPen.ai. Louis talks about his journey from running his family's traditional offline businesses during the day to building online products at night. We discu…
#015 Successfully launching products with Dan Mindru [not-audio_url] [/not-audio_url]

Duration: 1:15:35
We're excited to have Dan Mindru on the show this week! Dan is an active maker and launcher, known for his funny takes on Twitter and products like Clobbr, Crontap, Hunted Space and his latest creation Shipixen. In this…
#014 Mastering video content and TikTok with Lera Kuntsevich [not-audio_url] [/not-audio_url]

Duration: 1:09:19
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#013 How to win at marketing with Arvindh Sundar [not-audio_url] [/not-audio_url]

Duration: 1:39:47
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