S11 Bonus: Evan Henshaw-Plath (aka Rabble), Rabble Labs & Verse

S11 Bonus: Evan Henshaw-Plath (aka Rabble), Rabble Labs & Verse

Author: Noah Labhart - Startup Founder & CTO July 17, 2025 Duration: 32:15
Evan Henshaw-Plath, also known as Rabble, was born in Berkeley while his Mom was a student. His parents were hippies, and he grew up near Silicon Valley, which gave him access to work with startups as early as High School. He founded Odeo, which eventually became Twitter. He got the name Rabble cause it was founded by three Evan's, which didn't work - so he went with his online nickname. He has a cool track record of working not only on Twitter, but Flickr, Palm, and other big names. He lives in New Zealand, enjoying all the outdoor activities, and participates in activism in digital rights and environmentalism. Being a Vegetarian, he admits that his comfort food is Mexican cuisine, which he doesn't get a lot of in the land of the Kiwis. Rabble was disappointed when Twitter shut down its open app capabilities. He wanted something like Twitter, but built to where someone couldn't take away his access. He started to dig into protocols, and eventually landed in San Francisco to tell his friends that he was going to make social media work like email and messaging. This is the creation story of Rabble Labs & Verse. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Behind every successful software product is a story, often untold, about the pivotal choices and challenges that shaped its journey. Code Story: Insights from Startup Tech Leaders brings those narratives to the forefront, hosted by Noah Labhart, a startup founder and CTO who understands the terrain. This podcast moves beyond theory to focus on the real-world experiences of SaaS founders, engineers, and product leaders. You'll hear firsthand accounts of building an initial MVP, the grind of securing those crucial first customers, and the delicate process of finding true product-market fit. Conversations delve into the technical and strategic crossroads that define early growth, from foundational engineering decisions and pricing experiments to the unforeseen infrastructure bottlenecks that emerge when scaling accelerates. It’s a resource for technical founders in the trenches, offering practical insights into navigating the complexities of building, launching, and growing a software business. Each episode of this podcast serves as a candid case study, revealing the lessons learned behind the code.
Author: Language: en-us Episodes: 100

Code Story: Insights from Startup Tech Leaders
Podcast Episodes
S11 Bonus: Erez Druk, Freed [not-audio_url] [/not-audio_url]

Duration: 23:56
Erez Druk grew up in Israel, but has been in the Bay Area for many years. He has a common theme in his life of obsessing over his current thing. In the 4th grade it was the saxophone, and later on it was being Israel's b…
S11 E24: Mrinal Wadhwa, Autonomy S11 [not-audio_url] [/not-audio_url]

Duration: 30:50
Mrinal Wadhwa grew up in India with a Dad in the Armed Forces, so he moved around a lot. His mother was a teacher for 40+ years, and greatly influenced his love for teaching. In addition to this, he grew up loving to bui…
S11 Bonus: Shamba Chowdhury, DeForge [not-audio_url] [/not-audio_url]

Duration: 22:08
Shamba Chowdhury got his first computer at an early age. He was the kid that explored every button and every setting, trying to figure out how it all worked. His curiosity exploded when he was 15 and the internet came ar…
S11 E23: Dr. Zohar Bronfman, Pecan AI [not-audio_url] [/not-audio_url]

Duration: 27:06
Zohar Bronfman spends most of his time in Tel Aviv, Israel these days. He has a focused academic background, specifically in philosophy and neuroscience. He was always intrigued by the question - how do we know what we k…
S11 Bonus: Tanmai Gopal, PromptQL [not-audio_url] [/not-audio_url]

Duration: 27:19
Tanmai Gopal is a repeat guest on the podcast. Back in Season 7, he came on to tell the creation story of Hasura, which is a universal data access layer for next generations apps. He talked through he and his colleagues…
S11 E22: Ryan Wang, Assembled [not-audio_url] [/not-audio_url]

Duration: 31:54
Ryan Wang has had a winding set of paths to get to where he is today. He studied economics and statistics, with the intent of going to grad school and becoming a professor. After talking with his boss at the time, Steven…
S11 Bonus: Sam Partee, Arcade.dev [not-audio_url] [/not-audio_url]

Duration: 22:11
Sam Partee started out his love for tech/engineering by working on cars. After many y ears of working on cars, and even starting his own car stereo installation business, he decided that cards were finite and moved onto…