S12 E14: Catalina Turlea, Lovelaice

S12 E14: Catalina Turlea, Lovelaice

Author: Noah Labhart - Startup Founder & CTO April 14, 2026 Duration: 23:29
Catalina Turlea is originally from Romania, growing up in the countryside there. Post getting her bachelors, she moved to Austria for her masters, and landed in Germany for 13 years. She is married with a 3 year old daughter and many, many pets. She loves to spend time with her family, in nature and the mountains. She used to do a lot of sports, but being a startup founder doesn't really allow for as much running or hiking. She also is into calligraphy, which she calls her hidden superpower. Catalina has been building products for 14 years, and recently was running a small tech consultancy for startups. What she observed was that a lot of products contained an AI feature, but the "feature" was based on a prompt, didn't work well, and wasn't a good fit for the users. Eventually, she and her co-founder realized they saw the same problem, and built a platform to support products teams in building valuable AI features. This is the creation story of Lovelaice. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Behind every successful software product is a story, often untold, about the pivotal choices and challenges that shaped its journey. Code Story: Insights from Startup Tech Leaders brings those narratives to the forefront, hosted by Noah Labhart, a startup founder and CTO who understands the terrain. This podcast moves beyond theory to focus on the real-world experiences of SaaS founders, engineers, and product leaders. You'll hear firsthand accounts of building an initial MVP, the grind of securing those crucial first customers, and the delicate process of finding true product-market fit. Conversations delve into the technical and strategic crossroads that define early growth, from foundational engineering decisions and pricing experiments to the unforeseen infrastructure bottlenecks that emerge when scaling accelerates. It’s a resource for technical founders in the trenches, offering practical insights into navigating the complexities of building, launching, and growing a software business. Each episode of this podcast serves as a candid case study, revealing the lessons learned behind the code.
Author: Language: en-us Episodes: 100

Code Story: Insights from Startup Tech Leaders
Podcast Episodes
S12 Bonus: Ankit Dheendsa, Morphos AI [not-audio_url] [/not-audio_url]

Duration: 31:08
Ankit Dheendsa is a Canadian, born and raised, living outside of Toronto today. He claims he is fortunate to have a great ecosystem of professionals and mentor sin his area, to help advise him through thick and thin. Whe…
S12 E21: Marco Benitez, ROOK [not-audio_url] [/not-audio_url]

Duration: 24:30
Marco Benitez lives in Naples, Florida. In the past he lived in Miami, but found Naples much more family friendly. He is originally from Mexico, along with many of his family members and businesses. Outside of tech, he i…
Founder Chats - Daulet Amirkhanov [not-audio_url] [/not-audio_url]

Duration: 22:49
Today, we are dropping another episode in our "chats" series, specifically on the founder side - hearing from those scaling the companies themselves. In this episode, we are talking with Daulet Amirkhanov, Founding Engin…
S12 Bonus: Kunal Bhatia, Hexo Labs [not-audio_url] [/not-audio_url]

Duration: 21:34
Kunal Bhatia is originally from India, but moved to the Bay Area to start building his company. He admits there is quite a contrast between the two places, but originally he was from Bangalore, which is like the Silicon…
S12 E20: Ofir Stein, Apono [not-audio_url] [/not-audio_url]

Duration: 24:34
Ofir Stein is based in Tel Aviv, Israel, born and raised in Jerusalem. He spent many years in the Israeli air force, in infrastructure and security, before he moved to Tel Aviv. He's a tech guy through and through, bragg…
S12 Bonus: Anusha Iyer, Corsha [not-audio_url] [/not-audio_url]

Duration: 19:56
Anusha Iyer is a first generation immigrant, born in India. She moved to the states with her family, when her Dad was going grad school at Ohio State. She fondly remembers sitting on her Dad's shoulders for Buckeyes foot…
S12 E19: Thomas Schlegel, Built [not-audio_url] [/not-audio_url]

Duration: 38:06
Thomas Schlegel lives in Nashville, TN, but grew up in rural Virginia. He didn't have the internet for a large portion of his childhood - but, his friends did! So that meant he was spending more time at his friends place…
S12 Bonus: Yoni Avital, ControlUp [not-audio_url] [/not-audio_url]

Duration: 28:45
Yoni Avital lives in Tel Aviv, Israel, with his wife and 3 older children. The oldest kid is a boy, so Yoni and he try to see as many football games as possible. He enjoys shopping with this girls, though it's cause he i…
S12 E18: Brooke Hipps, Weekend Will [not-audio_url] [/not-audio_url]

Duration: 23:59
Brooke Hipps currently lives in Fort Worth, TX but grew up down the road in DeSoto. She is entrepreneur through and through, from the early years of learning from her parents, to starting three businesses of her own, in…