S12 E18: Brooke Hipps, Weekend Will

S12 E18: Brooke Hipps, Weekend Will

Author: Noah Labhart - Startup Founder & CTO May 12, 2026 Duration: 23:59
Brooke Hipps currently lives in Fort Worth, TX but grew up down the road in DeSoto. She is entrepreneur through and through, from the early years of learning from her parents, to starting three businesses of her own, in fashion, construction and estate planning. Outside of tech, she has three kids - one out of college and 2 still in college. Brooke is an outdoorsy person, enjoying spending time in nature, hiking, camping and playing a round of golf every now and again. Recently, Brooke's sister passed away. Obviously, this was a difficult moment for her and her family, but what made it more difficult was that her sister didn't have a will. Brooke started asking the question "why bit?", and exploring building something to help Texan's with writing a love letter to your surviving loved ones. This is the creation story of Weekend Will. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Behind every successful software product is a story, often untold, about the pivotal choices and challenges that shaped its journey. Code Story: Insights from Startup Tech Leaders brings those narratives to the forefront, hosted by Noah Labhart, a startup founder and CTO who understands the terrain. This podcast moves beyond theory to focus on the real-world experiences of SaaS founders, engineers, and product leaders. You'll hear firsthand accounts of building an initial MVP, the grind of securing those crucial first customers, and the delicate process of finding true product-market fit. Conversations delve into the technical and strategic crossroads that define early growth, from foundational engineering decisions and pricing experiments to the unforeseen infrastructure bottlenecks that emerge when scaling accelerates. It’s a resource for technical founders in the trenches, offering practical insights into navigating the complexities of building, launching, and growing a software business. Each episode of this podcast serves as a candid case study, revealing the lessons learned behind the code.
Author: Language: en-us Episodes: 100

Code Story: Insights from Startup Tech Leaders
Podcast Episodes
S12 Bonus: Johnny Halife, Southworks [not-audio_url] [/not-audio_url]

Duration: 23:16
Johnny Halife was born and raised in Argentina. As such, he takes soccer very seriously. He is a die hard fan of Boca, and has taken his family to live games in Miami and Nashville. He is the father of 2 young boys, whic…
S12 Bonus: Marlena Sarunac, The Company Advice [not-audio_url] [/not-audio_url]

Duration: 24:25
Marlena Sarunac is a first generation American, her family being from Croatia. She started her career at Mastercard, left to travel around Europe (before it was cool to do so), and then came back to join her first startu…
S12 E4: Arto Minasyan, Krisp.ai [not-audio_url] [/not-audio_url]

Duration: 19:17
Arto Minasyan is originally from Armenia. He's a serial entrepreneur, having started 7 companies, selling 4 of them. He used to be into the sciences, having his PhD in Mathematics and Machine Learning. But outside of tec…
S12 Bonus: Dmytro Ovcharenko, Alcor [not-audio_url] [/not-audio_url]

Duration: 17:02
Dmytro Ovcharenko lives in Palo Alto, CA. He graduated from Berkeley in 2015 - not as an engineer, but as a lawyer. His first connection to tech was in his first role, as an attorney at a tech company. But outside of tec…
S12 Bonus: Arjun & Tito, Teambridge [not-audio_url] [/not-audio_url]

Duration: 40:24
Arjun Vora was born and raised in Mumbai. He grew up in a family that wasn't financially stable, which drove him to come to the states for new opportunities. He came for school, landing in Ann Arbor, Michigan, and immedi…
S12 E3: Arsham Ghahramani, Ribbon [not-audio_url] [/not-audio_url]

Duration: 27:10
Arsham Ghahramani lives in Toronto, but grew up in rural countryside of UK, out in the middle of nowhere on a farm. He was surrounded by tractors, chickens, and other animals. Over time, he moved to bigger and bigger cit…
S12 Bonus: Sharad Kumar & Harshit Omar, FluidCloud [not-audio_url] [/not-audio_url]

Duration: 36:46
Sharad Kumar lives in Pleasanton, California with his wife and 2 kids. He enjoys playing all musical instruments, and spending time with his family. He has a 2 year old daughter, and a 14 year old son into robotics. He i…
S12 Bonus: David Sztykman, Hydrolix [not-audio_url] [/not-audio_url]

Duration: 29:33
David Sztykman lives in Paris, but used to live in New York for a time. He has always been into video, streaming and photography. For the latter, as a kid, his Dad had a film developing lab in their basement, so he spent…
S12 E2: Pukar Hamal, SecurityPal AI [not-audio_url] [/not-audio_url]

Duration: 26:18
Pukar Hamal was born in 1991, and is originally from Katmandu, Nepal. He grew up with no plumbing and no electricity, prior to moving to the states to grow up in Queens. Eventually, he moved to the Bay Area to attend Sta…