S12 E26: Your Automated CRM Texts are Ending up in the Spam Folder (And How to Fix It) with John Wright, Co-Founder & CEO of TrueDialog

S12 E26: Your Automated CRM Texts are Ending up in the Spam Folder (And How to Fix It) with John Wright, Co-Founder & CEO of TrueDialog

Author: Noah Labhart | Podcast for Technical Founders & Startups July 7, 2026 Duration: 26:39
John Wright grew up in Arkansas, when his family moved from Wisconsin for his Dad's job. He was influenced heavy by his father, who became an entrepreneur with several successful exits. As a kid, he got to see the ups and downs, and how you ride the roller coaster of being a business owner. Outside of tech, he is an active sailor and certified instructor in yacht racing. Growing up with a family of wood workers, he also likes to build things and make stuff with his hands. Finally, he lives in sobriety and recovery from past addiction, and is active in this community of people. In the past, John and his team built a platform around email, which they sold in 2001 to a company that is now apart of Google. Post that, he started to noticed the proliferation of SMS in the messaging world, in similar patterns as to what email did - and they decided to build a platform to serve the enterprise in this capacity. This is the creation story of TrueDialog.

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Behind every successful software product is a story, often untold, about the pivotal choices and challenges that shaped its journey. Code Story: Insights from Startup Tech Leaders brings those narratives to the forefront, hosted by Noah Labhart, a startup founder and CTO who understands the terrain. This podcast moves beyond theory to focus on the real-world experiences of SaaS founders, engineers, and product leaders. You'll hear firsthand accounts of building an initial MVP, the grind of securing those crucial first customers, and the delicate process of finding true product-market fit. Conversations delve into the technical and strategic crossroads that define early growth, from foundational engineering decisions and pricing experiments to the unforeseen infrastructure bottlenecks that emerge when scaling accelerates. It’s a resource for technical founders in the trenches, offering practical insights into navigating the complexities of building, launching, and growing a software business. Each episode of this podcast serves as a candid case study, revealing the lessons learned behind the code.
Author: Language: en-us Episodes: 50

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