S12 E27: The Real-Time Scaling Tax: Why High-Volume WebSockets Kill Monolithic Performance and How AnyCable Decoupled the Real-Time Layer with Irina Nazarova, CEO of Evil Martians

S12 E27: The Real-Time Scaling Tax: Why High-Volume WebSockets Kill Monolithic Performance and How AnyCable Decoupled the Real-Time Layer with Irina Nazarova, CEO of Evil Martians

Author: Noah Labhart | Podcast for Technical Founders & Startups July 14, 2026 Duration: 37:56
Irina Nazarova grew up in Russia, and has lived in Portugal, Turkey, and now, San Francisco. She got a computer science degree, but felt like an imposter in the dev world. She went on to get an economics degree, and went to work for JP Morgan. Feeling little reward from her work, she read the lean startup and jumped out to build her own, and eventually joined Evil Martians. Outside of tech, she is a person who loves hiking, traveling, and old school film and photography. She enjoys working with old film, where there is high touch, and you have a limited number of takes. Irina is the CEO of Evil Martians, a well known design and engineering consultancy. During the time of the company, she and the team noticed that websocket solutions don't guarantee delivery. They decided to build a new solution, one that does guarantee delivery, through automatic recovery of messages during connection issues. This is the creation story of AnyCable by Evil Martians.

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Behind every successful software product is a story, often untold, about the pivotal choices and challenges that shaped its journey. Code Story: Insights from Startup Tech Leaders brings those narratives to the forefront, hosted by Noah Labhart, a startup founder and CTO who understands the terrain. This podcast moves beyond theory to focus on the real-world experiences of SaaS founders, engineers, and product leaders. You'll hear firsthand accounts of building an initial MVP, the grind of securing those crucial first customers, and the delicate process of finding true product-market fit. Conversations delve into the technical and strategic crossroads that define early growth, from foundational engineering decisions and pricing experiments to the unforeseen infrastructure bottlenecks that emerge when scaling accelerates. It’s a resource for technical founders in the trenches, offering practical insights into navigating the complexities of building, launching, and growing a software business. Each episode of this podcast serves as a candid case study, revealing the lessons learned behind the code.
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