#21 How to Start a Cafe #1 with Devorah Freudiger

#21 How to Start a Cafe #1 with Devorah Freudiger

Author: Valerian Hrala February 17, 2016 Duration: 1:11:23
Some of the most popular episodes of this podcast were about opening a cafe with Gwilym Davies. I decided to go deeper into this topic with my virtual barista mentor, Devorah Freudiger, who helps open cafes for the rapidly growing San Francisco Bay Area brand Equator Coffees and Teas. Devorah will tell us what the main criteria should be for selecting a cafe location, what kind of businesses do you want as your neighbors, and answers the question whether it's good to have a big coffee chain in your neighborhood. Once you set up your location, you will need to hire baristas. What is more important, personality or skills? We will also discuss your favorite topic: what kind of espresso makers, grinders and technology to use in your cafe, and what Devorah considers the most important features when selecting these beasts. We will talk about the menu: are sweet drinks a good idea? How about drink sizes? What about non-coffee items, how do they improve your check average?

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com

For anyone who has ever dreamed of turning their passion for coffee into a viable business, Coffee is ME-Start Your Coffee Business offers a direct line to the people who have done it. Host Valerian Hrala draws from his own experience co-owning a third-wave roasting company in Central Europe and his current work in online coffee education from Northern California to guide these conversations. This podcast connects you with a global community of coffee professionals, both emerging and established, who are generous with their hard-won knowledge. You'll hear detailed discussions about the realities of sourcing, roasting, retail, and brand building, moving beyond theory into actionable strategies. Each episode is designed to unpack specific secrets and methods that can directly improve the quality of your product and the health of your operations. It’s a resource for the dedicated professional looking to refine their craft and for the aspiring entrepreneur seeking a realistic roadmap. By focusing on tangible advice from diverse voices within the industry, the podcast provides a unique educational tool that feels like a series of candid masterclasses. Listen for insights on management, marketing, and the artistic pursuit of excellence that defines the modern coffee scene.
Author: Language: English Episodes: 78

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