Coffee is ME - Start Your Coffee Business

For anyone who has ever dreamed of turning their passion for coffee into a viable business, Coffee is ME-Start Your Coffee Business offers a direct line to the people who have done it. Host Valerian Hrala draws from his own experience co-owning a third-wave roasting company in Central Europe and his current work in online coffee education from Northern California to guide these conversations. This podcast connects you with a global community of coffee professionals, both emerging and established, who are generous with their hard-won knowledge. You'll hear detailed discussions about the realities of sourcing, roasting, retail, and brand building, moving beyond theory into actionable strategies. Each episode is designed to unpack specific secrets and methods that can directly improve the quality of your product and the health of your operations. It’s a resource for the dedicated professional looking to refine their craft and for the aspiring entrepreneur seeking a realistic roadmap. By focusing on tangible advice from diverse voices within the industry, the podcast provides a unique educational tool that feels like a series of candid masterclasses. Listen for insights on management, marketing, and the artistic pursuit of excellence that defines the modern coffee scene.