McMisfire
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll analyze two very different communications moments playing out in public view. First, they examine a viral Instagram video featuring McDonald’s C…
Communication Breakdown
Communication Breakdown is a sharp, fast-moving podcast for PR and communications pros who want to understand what really happens when reputations are on the line. Hosted by OCRs Craig Carroll and Steve Dowling, each postgame-style episode breaks down how organizations navigate high-visibility crises, product launches, policy debates, and other make-or-break moments in the public eye. Drawing on experience from institutions like USC Annenberg, UNC Chapel Hill, OpenAI, and Apple, the hosts dissect real-world cases, exploring what worked, what failed, and why. Listeners can expect candid analysis of messaging, leadership, media strategy, stakeholder management, and internal alignment, all grounded in current events across news and business. Whether youre in marketing, management, or corporate communications, listen episodes of Communication Breakdown to sharpen your judgment, stress-test your own strategies, and better anticipate how communications decisions play out when it matters most.
Episodes
Iran, Earnings, and … TACOs?
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll break down two parallel realities corporate communicators now have to manage at once. First, they analyze how the White House communicated the o…
Tariff Turnabout, Milan Meltdown
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll unpack the Supreme Court’s 6–3 ruling that last year’s emergency tariffs were illegally imposed, throwing $175 billion in collected duties into…
Silence & Subpoenas
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine a Bloomberg column arguing that America’s most powerful CEOs have gone conspicuously quiet in the Trump era. They unpack the idea of a “…
The Outspoken Olympians
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine three threads that dominated the week: U.S. Olympic athletes speaking on America while competing in Milan, the privacy backlash to Ring’…
The Reputation Super Bowl
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine two very different reputation tests playing out on a global stage. First, they unpack why the NFL’s handling of Bad Bunny’s Super…
Minnesota CEOs miss the mark
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll return to the topic of Minnesota to examine how corporate leaders responded after the killing of protester Alex Preti during federal immigration…
Davos TACO, “Idiots” Feud
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine two very different European stages where reputation, power, and communication collide. First, they unpack Davos 2026 and what the…
ICE paints a target on Target
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine two very different corporate communication challenges playing out in real time. First, they break down how Target is being pulled…
New Year, New Challenges
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine two stories where companies get assigned roles before they choose them. First, they look at U.S. oil companies caught in the wake…
Resisting Without Escalating: 2025 in Review
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll unpack how companies navigated a volatile year under Trump’s return to power — chasing access, dodging landmines, and managing the optics. From…
Susie Wiles’ star turn
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine the fallout from a rare, high-access Vanity Fair profile of White House Chief of Staff Susie Wiles. What looked like unprecedented…
He’s Back...
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine Elon Musk’s return to the podcast circuit amid reports of a possible SpaceX IPO. They question whether Musk’s more restrained medi…
Costco targets tariffs, tech throws tantrum
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine two distinct communication strategies playing out in the same political environment. First, they look at Costco’s decision to sue the Tr…
Thanks for (saying) nothing
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll serve up their second annual Thanksgiving roundup of the year’s biggest corporate comms stories. They revisit three defining moments: the tariff…