Should Therapists Start a Podcast? What to Know Before You Hit Record | podcasting for therapists | marketing | continuing education

Should Therapists Start a Podcast? What to Know Before You Hit Record | podcasting for therapists | marketing | continuing education

Author: Lisa Mustard April 29, 2026 Duration: 25:23

Have you ever wondered if starting a podcast could help you grow your practice, build your professional reputation, or share your expertise in a bigger way?

In this episode of The Therapy Show, I'm talking to therapists, counselors, social workers, coaches, and mental health professionals who have thought about starting a podcast but aren't sure where to begin.

I share what I've learned from my own podcasting journey, including how The Therapy Show evolved into a continuing education platform and how podcasting can help therapists build trust, clarify their message, connect with other professionals, and create a body of work that reflects their expertise.

I also talk honestly about why podcasting is not a quick fix. A podcast works best when it has a clear purpose, a specific audience, and a connection to your larger professional goals.

In This Episode, I Cover:

  • Why therapists are drawn to podcasting
  • How to clarify your podcast's purpose
  • Why your audience matters more than your microphone
  • How to choose a format that fits your energy and goals
  • Ethical considerations for therapist podcasters
  • Common mistakes therapists make when starting a podcast
  • How podcasting can support a practice, CE business, coaching offer, or consulting service
  • Questions to ask before you hit record

Therapists don't need to start a podcast just because podcasting is popular. But if you have a clear audience, a meaningful purpose, and a realistic plan, podcasting can be a powerful way to build trust, share your expertise, and create new professional opportunities.

Resources mentioned:

Explore my 30+ NBCC-approved Podcourses: https://lisamustard.com/podcourses

Explore my other NBCC CE offerings: https://lisamustard.com/cecourses/

CBT and Adult ADHD Podcourse

Learn more about my consulting services: About Me - Lisa Mustard

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FREE CE course! Earn 1.25 continuing education contact hours. The Promise of AI for Mental Health Professionals is available now.

Free CE ChatGPT Tool: CE Course Builder for Mental Health Clinicians
If you're curious about teaching or continuing education but aren't ready to commit to creating a full course, this free tool is designed to help you explore ideas, clarify learning objectives, and think like an educator, without pressure or obligation.

The Therapy Show with Lisa Mustard is for educational and informational purposes only and does not replace therapy, consultation, supervision, legal advice, or ethical decision-making.

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For mental health professionals seeking to fulfill their continuing education requirements without sacrificing valuable client time, Continuing Education for Mental Health Counselors: Therapy Show with Lisa Mustard offers an accredited, flexible solution. Hosted by Lisa Mustard, this podcast transforms essential learning into accessible audio courses, known as Podcourses. Each episode is designed to meet the rigorous standards of the NBCC, providing licensed counselors, therapists, and social workers with relevant, practical knowledge they can apply directly to their practice. The format acknowledges the demanding schedules of caregivers, delivering content that can be absorbed during a commute, between sessions, or whenever a moment allows. This approach moves beyond traditional, lengthy seminars, creating a library of professional development that grows with an annual subscription. Listeners will find the discussions grounded in real-world application, covering evolving therapeutic techniques, ethical considerations, and industry updates critical for maintaining licensure and enhancing client care. The entire structure of this podcast is built around convenience and depth, ensuring that advancing one's education supports, rather than interrupts, the vital work of supporting others.
Author: Language: English Episodes: 100

Continuing Education for Mental Health Counselors: Therapy Show with Lisa Mustard
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