Smarter Marketing Strategies for Therapists with Continuing Education Courses with Lisa Mustard | Podcourses | Burnout | NBCC approved

Smarter Marketing Strategies for Therapists with Continuing Education Courses with Lisa Mustard | Podcourses | Burnout | NBCC approved

Author: Lisa Mustard December 17, 2025 Duration: 13:51

I'm breaking down what to do when the Facebook group grind stops working. I share real, practical strategies that I've used myself to market my continuing education Podcourses, without burning out or relying solely on social media.

I talk about:

  • Why Facebook posts lose momentum
  • How to build a simple email marketing funnel that actually works
  • Why partnerships and podcast guesting can open new doors
  • The power of searchable, evergreen content
  • And how to make it ridiculously easy for someone to buy your course

If you're tired of spinning your wheels, this episode will help you pivot, not panic. Plus, I give you a behind-the-scenes look at how I market my Podcourse bundle, including what didn't work and what finally clicked. Read the blog here.

Links mentioned in this episode:

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For mental health professionals seeking to fulfill their continuing education requirements without sacrificing valuable client time, Continuing Education for Mental Health Counselors: Therapy Show with Lisa Mustard offers an accredited, flexible solution. Hosted by Lisa Mustard, this podcast transforms essential learning into accessible audio courses, known as Podcourses. Each episode is designed to meet the rigorous standards of the NBCC, providing licensed counselors, therapists, and social workers with relevant, practical knowledge they can apply directly to their practice. The format acknowledges the demanding schedules of caregivers, delivering content that can be absorbed during a commute, between sessions, or whenever a moment allows. This approach moves beyond traditional, lengthy seminars, creating a library of professional development that grows with an annual subscription. Listeners will find the discussions grounded in real-world application, covering evolving therapeutic techniques, ethical considerations, and industry updates critical for maintaining licensure and enhancing client care. The entire structure of this podcast is built around convenience and depth, ensuring that advancing one's education supports, rather than interrupts, the vital work of supporting others.
Author: Language: English Episodes: 100

Continuing Education for Mental Health Counselors: Therapy Show with Lisa Mustard
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