Why Therapists Don't Need to Be Influencers to Make More Money with Lisa Mustard | private practice | therapist | continuing education

Why Therapists Don't Need to Be Influencers to Make More Money with Lisa Mustard | private practice | therapist | continuing education

Author: Lisa Mustard February 4, 2026 Duration: 11:14

Many therapists feel a pull to create income outside of the one-to-one therapy model, but feel conflicted about influencer culture, constant posting, or anything that feels misaligned with their professional values.

In this episode, I explore how therapists can diversify their income by teaching, without becoming influencers or leaving the field. I break down why teaching is a natural extension of clinical work, how continuing education fits ethically within scope, and why so many therapists already have teachable expertise without realizing it.

I discuss practical, realistic options for therapists, including continuing education, consultation, digital educational products, and podcast-based learning, and reframe income diversification as an issue of sustainability, not commitment. This episode is especially relevant for seasoned clinicians who want longevity in the profession without hype or hustle culture.

Special Promotion: Berries + Free CE Podcourse Bundle (New Annual Customers)

At the beginning of this episode, I shared a limited-time promotion in partnership with Berries.

New customers who purchase the Berries annual subscription plan using my referral link will receive free access to my CE Podcourse Bundle, which includes over 30 hours of NBCC-approved continuing education contact hours, with new podcourses added throughout the year.

A Podcourse is a podcast and an audio course in one - designed for busy clinicians. You can listen on a walk, between sessions, or whenever it fits into your schedule. When you're ready, you log in, complete a short self-study quiz, and download your certificate of completion.

🧾 How to Receive the CE Podcourse Bundle

  1. Purchase the Berries annual subscription plan using my referral link. Use code THERAPYSHOW50 to save $50 on the annual subscription plan.

  2. Email support@lisamustard.com with:

    • Subject line: Berries CE Bundle

    • The email address you used to sign up for the Berries annual plan

Access to the CE Podcourse Bundle will be provided within 24–48 hours.

⚠️ This offer is available only to new Berries annual subscription customers.

📌 Continuing Education Details

The CE Podcourse Bundle is offered through Mustard Consulting LLC, an NBCC Approved Continuing Education Provider. Clinicians are responsible for confirming that NBCC CE contact hours are accepted by their state licensing board.

Important: If you discontinue your Berries annual subscription, you will lose access to the CE Podcourse Bundle.

🔗 Full details are available here.

👉Access the free CE Course Builder here.

Need CE contact hours? Explore my NBCC-Approved Podcourses & CE Courses

Get my Coping with Political Stress Workbook that's Canva Editable For Clinicians, Coaches & Educators

Therapist Conversation Framework: Politics in Session A printable PDF with 97 questions to navigate political talk in therapy - without taking sides.

Solution-Focused Therapy Guide 72 questions + prompts to help adult clients clarify goals and move forward using SFT.

Check out all my Counselor Resources. 

I'm often asked which email service I use. I've been using AWeber for years because it's simple and dependable. If you're stuck comparing platforms, AWeber's Done For You option can help you get started without overthinking the setup. Learn more.

The Therapy Show with Lisa Mustard is for informational and entertainment purposes only and should not be considered a substitute for professional advice. Always consult with your own healthcare provider regarding any personal health or medical conditions.


For mental health professionals seeking to fulfill their continuing education requirements without sacrificing valuable client time, Continuing Education for Mental Health Counselors: Therapy Show with Lisa Mustard offers an accredited, flexible solution. Hosted by Lisa Mustard, this podcast transforms essential learning into accessible audio courses, known as Podcourses. Each episode is designed to meet the rigorous standards of the NBCC, providing licensed counselors, therapists, and social workers with relevant, practical knowledge they can apply directly to their practice. The format acknowledges the demanding schedules of caregivers, delivering content that can be absorbed during a commute, between sessions, or whenever a moment allows. This approach moves beyond traditional, lengthy seminars, creating a library of professional development that grows with an annual subscription. Listeners will find the discussions grounded in real-world application, covering evolving therapeutic techniques, ethical considerations, and industry updates critical for maintaining licensure and enhancing client care. The entire structure of this podcast is built around convenience and depth, ensuring that advancing one's education supports, rather than interrupts, the vital work of supporting others.
Author: Language: English Episodes: 100

Continuing Education for Mental Health Counselors: Therapy Show with Lisa Mustard
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