Loyalty That Pays: Turning Taproom Fans into Recurring Revenue

Loyalty That Pays: Turning Taproom Fans into Recurring Revenue

Author: Craft Brewery Financial Training Podcast March 19, 2026 Duration: 33:38
Today we chat with Ross Stensrud from Tapwyse and explore how modern brewery loyalty programs are evolving far beyond the traditional “mug club.” Ross shares exciting performance data from Tapwyse breweries, including a 387% increase in app installs and a 418% surge in membership revenue year-over-year, along with insights into how breweries can now quantify the estimated revenue impact of rewards programs . The conversation highlights how breweries are using real-time dashboards ...

For brewery owners, operators, and aspiring entrepreneurs, the financial side of the business can feel like a foreign language. The Craft Brewery Financial Training Podcast translates that complexity into actionable knowledge. This isn't about abstract theory; it's a practical, episode-by-episode guide to building a financially resilient craft beverage business. You'll hear straightforward discussions on creating realistic budgets, understanding cash flow cycles specific to production, and interpreting key performance indicators that actually matter on the brewhouse floor. We explore the nuances of pricing your beer for both profitability and market appeal, managing inventory costs, and making smart capital investments for growth. Each session is designed to demystify the numbers behind the passion, offering clarity on everything from daily bookkeeping practices to long-term financial planning. Tune in for a direct, no-nonsense approach to the business fundamentals that allow the art of brewing to thrive. The Craft Brewery Financial Training Podcast is your ongoing resource for developing the financial acumen essential in today's competitive market, ensuring your focus can remain on crafting great beer while building a sustainable enterprise.
Author: Language: English Episodes: 100

Craft Brewery Financial Training Podcast
Podcast Episodes
Breweries: Reduce Waste, Improve Efficiency with Grist Analytics [not-audio_url] [/not-audio_url]

Duration: 43:55
Today on the podcast Brynn Keenan from Grist Analytics talks brewery operations, data-driven decision making, and how Grist helps breweries improve performance. Grist Analytics provides data-driven solutions that help br…
Taproom Menu Magic: Using MarginEdge to Price for Profit [not-audio_url] [/not-audio_url]

Duration: 1:03:56
In today's podcast you'll learn how MarginEdge gives you accurate insight into taproom profitability on a daily basis—no waiting for end-of-month reports. What are your most profitable menu items? Where are costs increas…
Insuring the Craft: Why Breweries Need a Specialist [not-audio_url] [/not-audio_url]

Duration: 41:30
Today on the podcast we hear from Chris Dial, Insurance Specialist at CS&A insurance and Owner of Wanderlinger Brewing Company in Chattanooga, TN. Chris knows the brewery business as an owner and operator of Wanderlinger…
Your Brewery Is Overpaying for Credit Card Processing [not-audio_url] [/not-audio_url]

Duration: 33:44
Credit card processing fees can eat away at your brewery's profits, but expert Patrick MacLellan from Merchant Cost Consulting shows how you can save an average of 20% on these costs without changing your current process…
Ready to Outsource Brewery Bookkeeping? [not-audio_url] [/not-audio_url]

Duration: 34:55
Today on the podcast we hear from Michael Ly, CEO of Reconciled accounting services. Michael and I talk about why bookkeeping is so important to your brewery business and how to evaluate outsourcing this key function. Ke…
How to Drive Taproom Profits [not-audio_url] [/not-audio_url]

Duration: 57:22
Today on the podcast you'll hear the audio version of our brewery financial round table meeting. Our financial round table is a place to ask questions, get answers, share ideas and best practices. In this episode, we exp…
Keys to Brewery Marketing Success [not-audio_url] [/not-audio_url]

Duration: 58:52
Jon Reynolds from Brew Plan joins us today to talk strategic planning and keys to marketing success for breweries. At Brew Plan, Jon works with brewery owners on pricing strategy, market analysis, concept development, an…
The Secret Formula to Create a Successful Brewery [not-audio_url] [/not-audio_url]

Duration: 55:38
Today on the podcast we reveal the Secret Formula to Create a Successful Brewery with Jake Lohse, founder of Presidential Brewing Company. Jake is the author of the book Shifting Gears, and founder of the Legendary Succe…