Episode #264: Lauren Tilden

Episode #264: Lauren Tilden

Author: Abby Glassenberg May 6, 2024 Duration: 54:17
On today's episode of the Craft Industry Alliance podcast, we're talking about marketing, retail, and stationery with my guest Lauren Tilden.  Lauren is a marketing coach for small business owners struggling to consistently market their businesses. Also a maker, retail shop owner, and podcast host, she’s on a mission to help small businesses do better marketing so they can make a bigger impact on the world. An ex-corporate marketer, Lauren fell in love with small business through her first small business, the plant-inspired stationery business Good Sheila. A couple of years after starting Good Sheila, she took the reins of her mom's Seattle retail shop, Station 7. As of 2020, she hosts Making Good, a podcast for small businesses who want to make a big impact. +++++ This episode is sponsored by Craftsy. Calling all crafters! Are you ready to dive deep into your favorite crafting projects and learn new techniques along the way? Then it's time to join Craftsy Premium Membership. March is National Craft Month. Take advantage of this special promotion! For ONLY $1.49, you'll receive a full year of access to expert-led tutorials, patterns, and projects in every category you can imagine. With a massive library of resources at your fingertips, you'll be able to create your best work yet and bring your crafting dreams to life. Don't wait – sign up now at CraftsyOffers.com and discover the endless possibilities of Craftsy Premium Membership! +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Abby Glassenberg hosts Craft Industry Alliance, a space where the practical realities of running a creative business meet the deep personal satisfaction of making things by hand. This isn't just about inspiration; it's a grounded conversation for anyone who has turned a craft into a career or dreams of doing so. Each episode feels like a candid chat with a fellow maker, where Abby and her guests pull back the curtain on their processes, discuss the tools and materials they truly rely on, and navigate the unique challenges of entrepreneurship in the creative sphere. You'll hear specific, actionable recommendations-from sourcing sustainable materials and mastering a new technique to marketing your work and managing a studio's finances. The discussions are rooted in the real world, covering everything from the joys of the creative process to the logistics of wholesale trade shows and online sales. Tune into this podcast for an honest blend of education and community, designed to support your journey whether you're knitting, painting, pottery throwing, or designing textiles. It’s a resource that acknowledges creativity as both a passion and a profession, offering the kind of nuanced advice you’d normally only get from a trusted mentor within the tight-knit world of crafts.
Author: Language: English Episodes: 100

Craft Industry Alliance
Podcast Episodes
Episode #228: Andrea Mowry [not-audio_url] [/not-audio_url]

Duration: 59:34
On today's episode of the Craft Industry Alliance podcast, we’re talking about knitwear design with my guest Andrea Mowry. Andrea is was lucky enough to learn how to knit as a child from her Grandma Ginny. By her late te…
Episode #227: Amy Small [not-audio_url] [/not-audio_url]

Duration: 1:02:02
On today's episode of the Craft Industry Alliance podcast, we’re talking about building a yarn business with my guest Amy Small. Amy is a business owner, hand spinner, yarn lover, obsessive knitter, and podcaster. Along…
Episode #226: Simon Hurley [not-audio_url] [/not-audio_url]

Duration: 1:01:35
On today's episode of the Craft Industry Alliance podcast, we’re talking about card making with my guest Simon Hurley. Simon Hurley started cardmaking when he was 12 and loved that each card was a unique canvas to work o…
Episode #225: Cynthia Treen [not-audio_url] [/not-audio_url]

Duration: 59:37
On today's episode of the Craft Industry Alliance podcast, we’re talking about kits and craft books with my guest Cynthia Treen. Cynthia Treen's charming felt animal designs are classics in the making, with their own sto…
Episode #224: Julie Robinson [not-audio_url] [/not-audio_url]

Duration: 1:06:39
On today's episode of the Craft Industry Alliance podcast we're talking about knitwear design with my guest, Julie Robinson. A more inclusive fiber industry isn’t just possible, it’s a necessity. Designer and educator Ju…
Episode #223: Sandra Chandler [not-audio_url] [/not-audio_url]

Duration: 58:13
On today's episode of the Craft Industry Alliance podcast, we’re talking about quilting and teaching with my guest, Sandra Lee Chandler. Sandra embarked on her teaching career 38 years ago at Santa Ana Community College.…
Episode #222: Morgan Spenla [not-audio_url] [/not-audio_url]

Duration: 1:04:50
On today's episode of the Craft Industry Alliance podcast, we’re talking about creating a craft kit and workshop business with my guest Morgan Spenla. Morgan is the founder & CEO of Crafter and The Crafter's Box. Crafter…
Episode #221: Ana Campos [not-audio_url] [/not-audio_url]

Duration: 48:40
On today's episode of the Craft Industry Alliance podcast, we're talking about owning a local yarn shop with my guest, Ana Campos. Ana is a Brazilian knitting instructor, fiber witch, and designer with over 20 years of k…

«1...678910