Episode #308: Sarah Ferguson of Craft Habit

Episode #308: Sarah Ferguson of Craft Habit

Author: Abby Glassenberg March 13, 2026 Duration: 1:02:22
On today's episode of the Craft Industry Alliance podcast, we're talking about owning a craft store and workshop space with my guest Sarah Ferguson. Sarah is the owner of Craft Habit, a brick-and-mortar retail craft store in Raleigh, North Carolina, which offers adult and youth classes, private parties and events, and youth sewing and craft camps. In 2024, Craft Habit debuted a wholesale line of crochet, embroidery, cross stitch, punch needle, and weaving kits that are all designed by staff and local artists. Our mission for our store, classes, and kits is to bring new crafters into the fold with enthusiasm, encouragement, and a welcoming vibe. When she's not on site at Craft Habit, Sarah lives nearby with her husband and three to four dogs, and sometimes plays tennis. +++++ This episode is sponsored by Fire Mountain Gems & Beads. Fire Mountain Gems and Beads has supported jewelry-making artists for more than 50 years, offering a wide selection of beads, gemstones, findings, tools and creative supplies. Known for quality, consistency and inspiration, Fire Mountain serves designers at every stage—from first projects to established creative businesses. Explore ideas, techniques and trends inside Fire Mountain Gems and Beads’ free catalog, filled with project inspiration and practical resources for designers. Get your free catalog today! +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Abby Glassenberg hosts Craft Industry Alliance, a space where the practical realities of running a creative business meet the deep personal satisfaction of making things by hand. This isn't just about inspiration; it's a grounded conversation for anyone who has turned a craft into a career or dreams of doing so. Each episode feels like a candid chat with a fellow maker, where Abby and her guests pull back the curtain on their processes, discuss the tools and materials they truly rely on, and navigate the unique challenges of entrepreneurship in the creative sphere. You'll hear specific, actionable recommendations-from sourcing sustainable materials and mastering a new technique to marketing your work and managing a studio's finances. The discussions are rooted in the real world, covering everything from the joys of the creative process to the logistics of wholesale trade shows and online sales. Tune into this podcast for an honest blend of education and community, designed to support your journey whether you're knitting, painting, pottery throwing, or designing textiles. It’s a resource that acknowledges creativity as both a passion and a profession, offering the kind of nuanced advice you’d normally only get from a trusted mentor within the tight-knit world of crafts.
Author: Language: English Episodes: 50

Craft Industry Alliance
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