143. How Stories Sell

143. How Stories Sell

Author: Elizabeth Chappell February 16, 2024 Duration: 33:22
Did you know the power of stories? They can make a product go from blah to "I MUST HAVE IT"! Listen to one example from author Kindra Hall, and learn four different types of stories business owners can tell to make people rush to get your products and services. Start weaving stories into your marketing, blog posts, emails, and social media content and see the results. The proof is in the pudding. Stories sell!

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Elizabeth Chappell hosts Craft to Career, a space for makers who feel that persistent pull to build something more from their creative work. It’s for the person at their kitchen table, surrounded by their craft, wondering how to bridge the gap between a passionate hobby and a sustainable livelihood. Each episode tackles the real, often unglamorous, questions that arise when you decide to take that leap. You’ll hear practical conversations about defining your niche, setting prices that respect your time, and navigating the complexities of marketing without losing your authentic voice. The focus extends beyond just sales, exploring how to structure your days, maintain creative energy, and build a community around your work, particularly through platforms like Instagram. This podcast operates on the belief that success is a personal definition, not a one-size-fits-all destination. It’s about translating the skill in your hands into a viable, fulfilling path, offering both tactical advice and the necessary encouragement for the journey. Tune in for honest discussions that replace vague inspiration with actionable steps, all aimed at helping you answer that foundational question for yourself.
Author: Language: English Episodes: 100

Craft to Career
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