158. Giving up on Instagram? Think again! With Nicole Burke

158. Giving up on Instagram? Think again! With Nicole Burke

Author: Elizabeth Chappell May 24, 2024 Duration: 47:38

Are you tired of playing the Instagram algorithm game, feeling stuck with lower engagement and no growth? You're not alone! But let me reassure you—Instagram is still a powerful tool for business owners, and it can absolutely help grow your business and increase your sales.

In this episode of the Craft to Career Podcast, I sit down with Nicole Burke, founder of Gardenary Co., and my personal mentor in Instagram growth and marketing. Nicole shares proven strategies that have transformed my approach to social media. Since working with her, my Instagram account has grown by almost 100,000 followers, my engagement is up, and sales have followed suit. Most importantly, I'm having fun with Instagram and my business again!

What You'll Learn in This Episode:

  • Instagram Isn't Dead: Why Instagram is still a valuable tool for business owners and how it can help grow your sales.
  • Real Strategies for Growth: Nicole's proven tactics that helped me boost engagement and follower numbers in an authentic way.
  • Beyond Vanity Metrics: How to use Instagram to increase actual sales, not just vanity metrics.
  • Making Instagram Work for You: How to enjoy social media while growing your business and keeping the process fun.

Instagram may require hard work, but it's still a free platform that can drive incredible results for your business when used strategically. Tune in to hear how Nicole Burke has helped me turn Instagram into a growth tool for my business—and how you can do the same!

SHOW NOTES:

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Elizabeth Chappell hosts Craft to Career, a space for makers who feel that persistent pull to build something more from their creative work. It’s for the person at their kitchen table, surrounded by their craft, wondering how to bridge the gap between a passionate hobby and a sustainable livelihood. Each episode tackles the real, often unglamorous, questions that arise when you decide to take that leap. You’ll hear practical conversations about defining your niche, setting prices that respect your time, and navigating the complexities of marketing without losing your authentic voice. The focus extends beyond just sales, exploring how to structure your days, maintain creative energy, and build a community around your work, particularly through platforms like Instagram. This podcast operates on the belief that success is a personal definition, not a one-size-fits-all destination. It’s about translating the skill in your hands into a viable, fulfilling path, offering both tactical advice and the necessary encouragement for the journey. Tune in for honest discussions that replace vague inspiration with actionable steps, all aimed at helping you answer that foundational question for yourself.
Author: Language: English Episodes: 100

Craft to Career
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