Back to Business Basics: Answering Your Most Common Questions for Growth & Success

Back to Business Basics: Answering Your Most Common Questions for Growth & Success

Author: Elizabeth Chappell March 14, 2025 Duration: 29:58

Have business questions? You're not alone! In this episode, I'm sharing the most essential business tips that will help you streamline, grow, and succeed.

Top Business Tips Covered in This Episode:

Solve a problem – The foundation of a successful business starts with identifying and addressing a real need.
Focus on ONE product – Selling multiple things at once can be overwhelming. Start with one strong offer.
Create quality content that captures interest – I'll share strategies on how to create content that truly engages your audience.
Build an email list – Social media is great, but you need to bring your audience off the platform and into your own space.

No matter what stage of business you're in, it's always a good idea to pause, evaluate, and ensure you're focusing your time and energy where it makes the biggest impact.

Links & Resources Mentioned:

📩 FloDesk – My go-to email marketing platform! Use code QUILTERSCANDY to save 50% off your first year.

👉 Don't forget to subscribe and leave a review for the Craft to Career Podcast! Your feedback helps more entrepreneurs like you grow their dream business.

Got a business question? Email me at hello@quilterscandy.com—I'd love to hear from you!


Elizabeth Chappell hosts Craft to Career, a space for makers who feel that persistent pull to build something more from their creative work. It’s for the person at their kitchen table, surrounded by their craft, wondering how to bridge the gap between a passionate hobby and a sustainable livelihood. Each episode tackles the real, often unglamorous, questions that arise when you decide to take that leap. You’ll hear practical conversations about defining your niche, setting prices that respect your time, and navigating the complexities of marketing without losing your authentic voice. The focus extends beyond just sales, exploring how to structure your days, maintain creative energy, and build a community around your work, particularly through platforms like Instagram. This podcast operates on the belief that success is a personal definition, not a one-size-fits-all destination. It’s about translating the skill in your hands into a viable, fulfilling path, offering both tactical advice and the necessary encouragement for the journey. Tune in for honest discussions that replace vague inspiration with actionable steps, all aimed at helping you answer that foundational question for yourself.
Author: Language: English Episodes: 100

Craft to Career
Podcast Episodes
117. Quilt Pattern Alumni Radha Weaver on Sustainability [not-audio_url] [/not-audio_url]

Duration: 41:07
Quilt Pattern Alumni Radha Weaver on Sustainability is one you wont want to miss! Radha is a textile pro, and quilt pattern designer based in San Francisco, California. She creates unique and modern patterns not only for…
116. Memberships and Business From the Heart [not-audio_url] [/not-audio_url]

Duration: 54:10
Memberships and Business From the Heart with Ledine of Sugar Stitches Quilt Co is sure to inspire! Ledine's goal in her business is to help you master quilting skills and techniques and make that journey as enjoyable as…
114. Retiring Her Husband and Moving to Portugal [not-audio_url] [/not-audio_url]

Duration: 49:08
Retiring Her Husband and Moving to Portugal with Erin Kendal. Erin, a surface pattern designer and successful entrepreneur, Erin shares how her life has changed since opening her business. She shares how she came from th…
113. 7 Reasons Your Business Isn't Succeeding [not-audio_url] [/not-audio_url]

Duration: 30:27
These things may be getting in the way of your success... and you might not even realize it! Sometimes we are blind to the things that hinder us. However, these 7 things that Elizabeth Chappell shares in this episode jus…
112. Mental Clarity in Life and Business [not-audio_url] [/not-audio_url]

Duration: 59:14
Mental Clarity in Life and Business with Dara Tomasson. Dara works with quilters as a life coach. She helps clients with weightloss as well as assisting them in developing a healthy mindset to improve and move past the r…
111. How Less Gets You More in Business [not-audio_url] [/not-audio_url]

Duration: 25:54
Elizabeth Chappell talks about simplicity and how less really gets you more in business. She walks through three areas where you can really simplify your business aproach. As you nail down your why, work on your wording…
110. How YouTube can Grow Your Business [not-audio_url] [/not-audio_url]

Duration: 40:57
How YouTube can Grow Your Business with Emma of The 7t7 Club. Emma tells her story and all about growing her business on YouTube. She shares just how she has increased her audience and her community and how you too can s…
109. A New Platform to Sell Your Quilty Products: Whatnot [not-audio_url] [/not-audio_url]

Duration: 59:42
A brand new platform that could revolutionize business for quilters! I dive in with Carly, General Manager of Arts and Handmade, who shares all about Whatnot and how their platform could be a great place to sell patterns…

«1...678910