Building a Creative Career That Pays: Inside Carina Gardner's University of Arts and Design

Building a Creative Career That Pays: Inside Carina Gardner's University of Arts and Design

Author: Elizabeth Chappell January 30, 2026 Duration: 51:10

What if getting a degree in design didn't mean writing a thesis—but instead meant building a real, revenue-generating business?

In this episode, I'm joined by Carina Gardner, who is doing something truly bold: she's opened her own university.

The University of Arts and Design is unlike any traditional university experience. Think of it as a trade school for creatives, where students learn practical, real-world skills—like keeping their books with QuickBooks, pricing their work, and running a profitable business.

Instead of writing a thesis for a master's degree, students are required to create and run a business.

Carina knows both sides of the academic world. She holds a PhD from the University of Minnesota and spent years watching talented creatives hear the same discouraging messages:

  • "You can't earn money as a creative."

  • "Don't study art—you'll just be a starving artist."

But Carina—and many of her peers—are living proof that those statements simply aren't true.

In this conversation, Carina shares how creatives can build multiple six-figure businesses by selling their art and designs—not by teaching others how to be creative, but by doing the work themselves.

This episode is an inspiring look at what's possible when creativity and business come together—with intention, structure, and confidence.

In this episode, we talk about:

  • Why Carina started the University of Arts and Design

  • How this model differs from traditional art and design degrees

  • What creatives actually need to learn to earn real income

  • Why running a business replaces a thesis

  • How artists and designers can build sustainable, profitable careers

If you've ever loved creating—but wondered how to make it financially sustainable—this episode will open your eyes to a new way forward.

🎧 Come meet Carina and learn all about the university she's built—and the future she believes creatives deserve.


Elizabeth Chappell hosts Craft to Career, a space for makers who feel that persistent pull to build something more from their creative work. It’s for the person at their kitchen table, surrounded by their craft, wondering how to bridge the gap between a passionate hobby and a sustainable livelihood. Each episode tackles the real, often unglamorous, questions that arise when you decide to take that leap. You’ll hear practical conversations about defining your niche, setting prices that respect your time, and navigating the complexities of marketing without losing your authentic voice. The focus extends beyond just sales, exploring how to structure your days, maintain creative energy, and build a community around your work, particularly through platforms like Instagram. This podcast operates on the belief that success is a personal definition, not a one-size-fits-all destination. It’s about translating the skill in your hands into a viable, fulfilling path, offering both tactical advice and the necessary encouragement for the journey. Tune in for honest discussions that replace vague inspiration with actionable steps, all aimed at helping you answer that foundational question for yourself.
Author: Language: English Episodes: 100

Craft to Career
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