From Hobby to Industry Leader: Kimberly Jolly of Fat Quarter Shop

From Hobby to Industry Leader: Kimberly Jolly of Fat Quarter Shop

Author: Elizabeth Chappell November 7, 2025 Duration: 53:07

In this inspiring episode of the Craft to Career podcast, Elizabeth Chappell chats with Kimberly Jolly, founder and CEO of Fat Quarter Shop, one of the most recognized quilting retailers in the world.

Kimberly shares her journey from running a small eBay fabric store out of her home to leading a thriving business that serves quilters across the globe. She opens up about how the company began, what fueled its rapid growth, and the strategies that helped it stay strong in a changing industry.

Whether you're a fabric lover, pattern designer, or entrepreneur in the creative space, this conversation is packed with wisdom, encouragement, and practical advice.


What You'll Learn in This Episode

  • The Origin Story: How Fat Quarter Shop started as a small home-based business and grew into one of the world's leading online quilting retailers.

  • The Evolving Quilting Industry: Kimberly's perspective on how the quilting landscape is changing—and what trends are shaping its future.

  • What Fat Quarter Shop Looks For: As one of the top buyers in the quilting world, Kimberly shares what makes a product truly stand out.

  • What's Missing in the Industry: Insight into the gaps Kimberly sees in today's market and opportunities for creative entrepreneurs to fill them.

  • Words of Wisdom for Entrepreneurs: The key lessons Kimberly wishes she had known when she first started—and how you can apply them to your own business journey.


About Kimberly Jolly

Kimberly Jolly is the founder of Fat Quarter Shop, a leading online quilt and fabric retailer known for its vast selection, YouTube tutorials, and beloved community of quilters. With her deep love for quilting and dedication to exceptional service, Kimberly has built a brand synonymous with creativity, quality, and innovation in the quilting world.

SHOW LINKS

  • FloDesk – Save 50% on your first year of using my favorite email marketing provider. Code: QUILTERSCANDY
  • Kajabi – Teaching a course or starting a membership? Kajabi is THE platform I use and love! Try it for free with my affiliate link.

Elizabeth Chappell hosts Craft to Career, a space for makers who feel that persistent pull to build something more from their creative work. It’s for the person at their kitchen table, surrounded by their craft, wondering how to bridge the gap between a passionate hobby and a sustainable livelihood. Each episode tackles the real, often unglamorous, questions that arise when you decide to take that leap. You’ll hear practical conversations about defining your niche, setting prices that respect your time, and navigating the complexities of marketing without losing your authentic voice. The focus extends beyond just sales, exploring how to structure your days, maintain creative energy, and build a community around your work, particularly through platforms like Instagram. This podcast operates on the belief that success is a personal definition, not a one-size-fits-all destination. It’s about translating the skill in your hands into a viable, fulfilling path, offering both tactical advice and the necessary encouragement for the journey. Tune in for honest discussions that replace vague inspiration with actionable steps, all aimed at helping you answer that foundational question for yourself.
Author: Language: English Episodes: 100

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