How Mim Jenkinson Built a Million Dollar Sticker Business

How Mim Jenkinson Built a Million Dollar Sticker Business

Author: Elizabeth Chappell June 5, 2026 Duration: 1:05:51
Craft to Career
BusinessEntrepreneurshipMarketing

Mim Jenkinson sells stickers, and she has grown that into a business earning over $1 million a year. In this episode of Craft To Career, Mim opens up about what she sells, how her business has grown year after year, and the choices that made the biggest difference.

She talks about the role her courses and membership play in her success, and how learning from people who are a few steps ahead of her has shaped her growth. Mim also shares a recent shift in how she builds her email list. For years she relied on seminars, and she has since moved to a new model that has worked better for sales.

If you want to grow your own creative business, Mim's story is full of lessons you can apply. Come get to know Mim, her sticker business, and the thinking behind how she keeps it growing.

About Mim

Mim Jenkinson is a sticker making educator who has taught more than 20,000 crafters to make stickers using Cricut, Silhouette, and Canva. She started making stickers at home in 2016, built a five star shop, and now runs a creative education business that earns over $1 million a year.

In this episode

  • What Mim sells, and how the pieces of her business fit together
  • How her courses and membership became central to her success
  • Why learning from people ahead of her has been a driver of her growth
  • The pivot from seminars to a new model for building her email list, and why it has worked better for sales
  • The habits and decisions that keep her business growing year after year

A few takeaways for your own business

  • Growth often comes from learning openly from others, not figuring everything out alone
  • Courses and memberships can create steady income and deepen your relationship with your audience
  • When a list building strategy stops serving your sales, it is worth testing a new approach

Connect with Mim


Elizabeth Chappell hosts Craft to Career, a space for makers who feel that persistent pull to build something more from their creative work. It’s for the person at their kitchen table, surrounded by their craft, wondering how to bridge the gap between a passionate hobby and a sustainable livelihood. Each episode tackles the real, often unglamorous, questions that arise when you decide to take that leap. You’ll hear practical conversations about defining your niche, setting prices that respect your time, and navigating the complexities of marketing without losing your authentic voice. The focus extends beyond just sales, exploring how to structure your days, maintain creative energy, and build a community around your work, particularly through platforms like Instagram. This podcast operates on the belief that success is a personal definition, not a one-size-fits-all destination. It’s about translating the skill in your hands into a viable, fulfilling path, offering both tactical advice and the necessary encouragement for the journey. Tune in for honest discussions that replace vague inspiration with actionable steps, all aimed at helping you answer that foundational question for yourself.
Author: Language: English Episodes: 100

Official website RSS
instagramyoutube
Craft to Career
Podcast Episodes
From Blank Page to Bestseller: A Conversation with Katherine Center [not-audio_url] [/not-audio_url]

Duration: 1:01:09
What does it actually take to write a book, and keep writing them, year after year? In this episode, I sit down with NYT bestselling author Katherine Center for a warm, behind-the-scenes look at her life as a writer. Kat…
How Muppins Emporium Became a "Must-Visit" Quilt Shop in Paducah [not-audio_url] [/not-audio_url]

Duration: 1:11:14
When I asked, "Which quilt shop owners do you want to hear from?" Cheryl Sleboda's name was at the top of the list—and after this conversation, you'll understand why. Cheryl is the owner of Muppins Emporium in Paducah, K…

12345...10»