How to Build a Sustainable Creative Business with Abby Glassenberg of Craft Industry Alliance

How to Build a Sustainable Creative Business with Abby Glassenberg of Craft Industry Alliance

Author: Elizabeth Chappell February 13, 2026 Duration: 1:03:18

In this episode of the Craft to Career Podcast, I'm joined by Abby Glassenberg, founder of the Craft Industry Alliance — an organization created to help makers, designers, teachers, and creative entrepreneurs build real, sustainable businesses.

Many creatives start with a love of making, but quickly discover that success requires much more than talent. It requires education, connections, and support. Abby shares why she created the Craft Industry Alliance, what resources are available (both free and paid), and how makers can avoid common business mistakes by learning from others in the industry.

We also talk about the changing craft industry, what opportunities exist right now, and why community may be one of the most valuable business tools a creative entrepreneur can have.

Whether you want to publish quilt patterns, teach, design fabric, or grow a handmade business, this conversation will help you understand where to find support and how to move forward with confidence.


What You'll Learn

  • Why Abby started the Craft Industry Alliance

  • The biggest struggles creative entrepreneurs face

  • Why business education matters for makers

  • Free resources available to creatives

  • The benefits of joining the Craft Industry Alliance

  • How networking helps grow a creative business

  • What the future of the craft industry looks like


About Abby

Abby Glassenberg is the founder of the Craft Industry Alliance, a professional organization for craft professionals including designers, teachers, shop owners, writers, and manufacturers. She is also a long-time craft entrepreneur and podcast host dedicated to helping makers succeed in business.


Elizabeth Chappell hosts Craft to Career, a space for makers who feel that persistent pull to build something more from their creative work. It’s for the person at their kitchen table, surrounded by their craft, wondering how to bridge the gap between a passionate hobby and a sustainable livelihood. Each episode tackles the real, often unglamorous, questions that arise when you decide to take that leap. You’ll hear practical conversations about defining your niche, setting prices that respect your time, and navigating the complexities of marketing without losing your authentic voice. The focus extends beyond just sales, exploring how to structure your days, maintain creative energy, and build a community around your work, particularly through platforms like Instagram. This podcast operates on the belief that success is a personal definition, not a one-size-fits-all destination. It’s about translating the skill in your hands into a viable, fulfilling path, offering both tactical advice and the necessary encouragement for the journey. Tune in for honest discussions that replace vague inspiration with actionable steps, all aimed at helping you answer that foundational question for yourself.
Author: Language: English Episodes: 100

Craft to Career
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