How to Get Thousands to Join Your Quilt Along: Proven Strategies for Hosting a Successful Online Event

How to Get Thousands to Join Your Quilt Along: Proven Strategies for Hosting a Successful Online Event

Author: Elizabeth Chappell July 14, 2025 Duration: 40:56

🧵 Episode Summary / Intro:

Ever wonder how to get thousands of people excited about your event—without burning out in the process? In this episode, I'm pulling back the curtain on my most recent Quilt Along that brought in over 5,000 sign-ups. Whether you're hosting a virtual event, workshop, or course, you'll learn practical strategies for planning, promoting, and delivering a high-impact experience that grows your audience and your income.


🔑 What You'll Learn in This Episode:

  • What inspired me to host this quilt along and how the idea evolved

  • How I planned and structured the event for maximum engagement and ease

  • The behind-the-scenes details that most people never see—but matter so much

  • What worked incredibly well (and what I'll definitely do again)

  • What I'd do differently next time to make it even smoother

  • Why doing less, but doing it with focus and intention, leads to more impact—and more income

    💡 Whether you're a creative entrepreneur, course creator, or just curious about running your own event—this episode is packed with actionable insights to help you do it with confidence and clarity.


    📌 Links & Resources:

     


Elizabeth Chappell hosts Craft to Career, a space for makers who feel that persistent pull to build something more from their creative work. It’s for the person at their kitchen table, surrounded by their craft, wondering how to bridge the gap between a passionate hobby and a sustainable livelihood. Each episode tackles the real, often unglamorous, questions that arise when you decide to take that leap. You’ll hear practical conversations about defining your niche, setting prices that respect your time, and navigating the complexities of marketing without losing your authentic voice. The focus extends beyond just sales, exploring how to structure your days, maintain creative energy, and build a community around your work, particularly through platforms like Instagram. This podcast operates on the belief that success is a personal definition, not a one-size-fits-all destination. It’s about translating the skill in your hands into a viable, fulfilling path, offering both tactical advice and the necessary encouragement for the journey. Tune in for honest discussions that replace vague inspiration with actionable steps, all aimed at helping you answer that foundational question for yourself.
Author: Language: English Episodes: 100

Craft to Career
Podcast Episodes
137. Mind and Body- Tanessa Shears [not-audio_url] [/not-audio_url]

Duration: 57:26
Tanessa is a a health consultant for entreprenuers. She has a degree in Biomedical Physiology and Kinesiology and is an excellent resource to help you fell good and optimize your health using wearable tech insights, pers…
136. Instagram Called Me- Here's What They Said [not-audio_url] [/not-audio_url]

Duration: 28:18
Don't miss episode 136: Instagram Called Me- Here's What They Said. I share the details about my experience with Jay from Instagram Meta. Wondering how and why they contacted me? Hear about this plus what questions I had…
135. Baby Lock Ambassador, Educator and Products [not-audio_url] [/not-audio_url]

Duration: 41:23
Learn all about Baby Lock and what they have to offer in episode 135. Baby Lock Ambassador, Educator and Products. Patty, who manages Baby Lock's training and education department, answers all sorts of questions one may…
134. What We Don't Talk About [not-audio_url] [/not-audio_url]

Duration: 35:37
What We Don't Talk About with my Twin Sister is all about the emotional rollercoaster that new business owners face. As entrepreneurs, we all have moments of elation and moments of wanting to throw in the towel. Hear Emi…
133. Goals That Don't Depress You [not-audio_url] [/not-audio_url]

Duration: 18:07
Set goals that don't depress you. What does that mean? Elizabeth Chappell teaches you a way to set goals that take the emotions and the major up's and down's out of the equation. It is all about making goals that are in…
132. Connections and Collaborations [not-audio_url] [/not-audio_url]

Duration: 37:35
Do you know the power of Connections and Collaborations? There is power in meeting people, making connections in person, and having the opportunity to collaborate with others. Learn tips for doing this successfully, what…
131. A Season of Wintering [not-audio_url] [/not-audio_url]

Duration: 39:59
How often as a business owner do you feel burnt out? As entrepreneurs, as humans really, we feel the drive to go, go, go and heaven forbid we go into a "hibernation" for a season. In Episode 131, Elizabeth shares about a…
130. Quilt Pattern Design with Lindsey of Pen and Paper Patterns [not-audio_url] [/not-audio_url]

Duration: 44:46
I am happy to have Lindsey of Pen and Paper Patterns on the podcast! Lindsey is a talented pattern designer who shares how her career started and how she has grown and evolved as a business owner. Hear what has worked fo…
129.  Quilterpreneur Retreat [not-audio_url] [/not-audio_url]

Duration: 29:17
I recently hosted the first Quilterpreneur Retreat, with Liza Taylor, for my alumni. We held the retreat in beautiful Midway, Utah. Speakers from both inside and outside the quilting industry spoke and we were able to me…
128. Instagram Called- Here's What They Said [not-audio_url] [/not-audio_url]

Duration: 50:32
Michelle Gifford is a branding marketing strategist specializing in social media and beyond. She runs a marketing agency that helps others utilize all the content available. Her focus is on strategy and creating content…