Amanda Thomson on How Noughty AF Wine is Achieving the Seemingly Impossible

Amanda Thomson on How Noughty AF Wine is Achieving the Seemingly Impossible

Author: BLISTER December 10, 2025 Duration: 56:10

Amanda Thomson loved enjoying a glass of wine to wind down the evening, but she also needed to be high-functioning first thing in the morning. That craving led to the 2019 release of Noughty Non-Alcoholic Sparkling Chardonnay, Thomson’s award-winning attempt to fill a massive gap in the industry. Eli sat down with Amanda to discuss what makes Noughty “wine, just better”; the differences between the American and European markets; and some of the most challenging aspects of creating a product line that has come to define quality N/A wine. 

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TOPICS & TIMES:

A Brief History of Noughty Wine (3:54)

Champagne (11:12)

The difference Between European & American Drinking Culture(14:52)

Defining NA Wine (20:35)

Reds (25:03)

Challenges Making Sparkling White (34:57)

NA State of the Union (35:46)

Being the OG Brand Everyone is Chasing (42:13)

New Products (47:00)

Hard Work Pays Off (50:33)

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There's a particular kind of conversation that happens when someone has dedicated their life to making something tangible, driven by obsession over details most of us overlook. CRAFTED, from BLISTER, is built on those conversations. Each episode moves beyond a simple product review to explore the entire ecosystem of creation, whether the subject is a meticulously roasted coffee, a complex whiskey, a precision timepiece, or a bold new wine. You'll hear directly from the individuals who define these fields-brewers, distillers, founders, and artisans who started their ventures not because it was easy, but because they couldn't imagine doing anything else. This podcast digs into the raw materials, the failed experiments, the business risks taken on a principle, and the quiet triumphs that happen long before a product reaches a shelf. It’s about the philosophy embedded in the process as much as the technical skill. Tuning in feels less like listening to an interview and more like pulling up a stool in a workshop or a tasting room, offering an intimate look at the patience, setbacks, and unwavering standards that transform a simple idea into a crafted object. The stories are specific, but the themes of creativity, resilience, and entrepreneurial spirit are universal, connecting anyone who appreciates the depth behind a well-made thing.
Author: Language: English Episodes: 109

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