Diner Coffee, Sour Beers, Well-Done Steaks, Putting Greens, & Brand Building with Alex LeBlanc of Calibration Coffee Lab

Diner Coffee, Sour Beers, Well-Done Steaks, Putting Greens, & Brand Building with Alex LeBlanc of Calibration Coffee Lab

Author: BLISTER October 30, 2024 Duration: 1:00:00

Last year, we talked with Alex LeBlanc about starting Calibration Coffee Lab in Greenville, South Carolina (CRAFTED ep #26). Today, Alex is back to update us on how it’s going, what he’s been learning, how his thinking about coffee has evolved, and how he’s going about trying to build a brand that people will love.

And if you’d like to check out Alex’s coffee, CRAFTED listeners can get 15% off by using the code BLISTER at calibrationcoffeelab.com

RELATED LINKS:

Become a BLISTER+ Member

Check out the Blister Craft Collective

CRAFTED ep #26: Calibration Coffee Lab

TOPICS & TIMES:

Backstory of Calibration Coffee Lab (2:53)

3rd Wave Coffee (9:32)

1st & 2nd Crack (14:18)

Alex’s Philosophy of Roasting (16:46)

Espresso (19:30)

Roasting Temperature & Airflow (25:47)

Catering to Customers’ Tastes (27:06)

Coffee, Wine, & Beer Comparisons (33:08)

‘Single Origin’ Coffees vs Blends (35:10)

How Long to “Rest” after Roasting (36:53)

Natural vs Washed (45:48)

Brand Building (51:03)

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Bikes & Big Ideas

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There's a particular kind of conversation that happens when someone has dedicated their life to making something tangible, driven by obsession over details most of us overlook. CRAFTED, from BLISTER, is built on those conversations. Each episode moves beyond a simple product review to explore the entire ecosystem of creation, whether the subject is a meticulously roasted coffee, a complex whiskey, a precision timepiece, or a bold new wine. You'll hear directly from the individuals who define these fields-brewers, distillers, founders, and artisans who started their ventures not because it was easy, but because they couldn't imagine doing anything else. This podcast digs into the raw materials, the failed experiments, the business risks taken on a principle, and the quiet triumphs that happen long before a product reaches a shelf. It’s about the philosophy embedded in the process as much as the technical skill. Tuning in feels less like listening to an interview and more like pulling up a stool in a workshop or a tasting room, offering an intimate look at the patience, setbacks, and unwavering standards that transform a simple idea into a crafted object. The stories are specific, but the themes of creativity, resilience, and entrepreneurial spirit are universal, connecting anyone who appreciates the depth behind a well-made thing.
Author: Language: English Episodes: 100

CRAFTED
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