Elizabeth Chubbuck of Murray’s Cheese on Quality, Value, & the Virtue of Inefficiency

Elizabeth Chubbuck of Murray’s Cheese on Quality, Value, & the Virtue of Inefficiency

Author: BLISTER May 6, 2026 Duration: 1:00:48

Cheese can cost $12 a pound, or upwards of $100 for a wheel of the same size. So what is actually driving that difference in price, and is the most expensive option really worth it? Today, Elizabeth Chubbuck of Murray’s Cheese breaks down how to think about value in cheese, from commodity cheddar to cave-aged, small-batch wheels. Along the way, Elizabeth and Eli also get into the history of Murray’s, their unique cave aging program, and explore why inefficiency is often exactly what makes something great.

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TOPICS & TIMES:

Murrays Cheese (2:48)

Flagship Cheeses (5:44)

The History of Craft Cheese (7:05)

Elizabeth’s Journey (13:41)

Wholesale (18:00)

Cheese Education (26:38)

Cheese Caves in New York (37:14)

Classes (42:45)

Price Point Differentiation (48:00)

Cheese Clubs (57:52)




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There's a particular kind of conversation that happens when someone has dedicated their life to making something tangible, driven by obsession over details most of us overlook. CRAFTED, from BLISTER, is built on those conversations. Each episode moves beyond a simple product review to explore the entire ecosystem of creation, whether the subject is a meticulously roasted coffee, a complex whiskey, a precision timepiece, or a bold new wine. You'll hear directly from the individuals who define these fields-brewers, distillers, founders, and artisans who started their ventures not because it was easy, but because they couldn't imagine doing anything else. This podcast digs into the raw materials, the failed experiments, the business risks taken on a principle, and the quiet triumphs that happen long before a product reaches a shelf. It’s about the philosophy embedded in the process as much as the technical skill. Tuning in feels less like listening to an interview and more like pulling up a stool in a workshop or a tasting room, offering an intimate look at the patience, setbacks, and unwavering standards that transform a simple idea into a crafted object. The stories are specific, but the themes of creativity, resilience, and entrepreneurial spirit are universal, connecting anyone who appreciates the depth behind a well-made thing.
Author: Language: English Episodes: 100

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