Floreo: How to Make Great Coffee at Home + Elevating American Cafe Culture

Floreo: How to Make Great Coffee at Home + Elevating American Cafe Culture

Author: BLISTER March 25, 2026 Duration: 1:24:11

Americans love coffee — there are well over 40,000 coffee shops in the USA — but it’s easy to argue that many other countries are doing coffee better. Why is that, and what can be done to elevate American coffee culture to the level it most definitely deserves? Floreo Coffee founder, Sebastian Skokan, has dedicated himself to this cause, and today, he’s sharing his answers with Jonathan Ellsworth & Eli Brown.


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There's a particular kind of conversation that happens when someone has dedicated their life to making something tangible, driven by obsession over details most of us overlook. CRAFTED, from BLISTER, is built on those conversations. Each episode moves beyond a simple product review to explore the entire ecosystem of creation, whether the subject is a meticulously roasted coffee, a complex whiskey, a precision timepiece, or a bold new wine. You'll hear directly from the individuals who define these fields-brewers, distillers, founders, and artisans who started their ventures not because it was easy, but because they couldn't imagine doing anything else. This podcast digs into the raw materials, the failed experiments, the business risks taken on a principle, and the quiet triumphs that happen long before a product reaches a shelf. It’s about the philosophy embedded in the process as much as the technical skill. Tuning in feels less like listening to an interview and more like pulling up a stool in a workshop or a tasting room, offering an intimate look at the patience, setbacks, and unwavering standards that transform a simple idea into a crafted object. The stories are specific, but the themes of creativity, resilience, and entrepreneurial spirit are universal, connecting anyone who appreciates the depth behind a well-made thing.
Author: Language: English Episodes: 100

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