JING Tea founder, Ed Eisler, on Tea, Trust, & the Art of Loving Anything

JING Tea founder, Ed Eisler, on Tea, Trust, & the Art of Loving Anything

Author: BLISTER June 12, 2024 Duration: 35:40

Jonathan Ellsworth was recently at JING Tea headquarters in London for another CRAFTED conversation with JING founder, Ed Eisler. After a proper tea tasting, they sat down to discuss all things tea (and skis); agriculture as art; and the qualities of a great tea.

RELATED LINKS

CRAFTED ep. 23 w/ JING’s Ed Eisler

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TOPICS & TIMES:

Coffee, Tea, & Skis (5:12)

Curiosity (12:41)

Standards (21:47)

Buying Local (25:49)

Principles & Sourcing Tea (30:26)

Going Forward (32:13)

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There's a particular kind of conversation that happens when someone has dedicated their life to making something tangible, driven by obsession over details most of us overlook. CRAFTED, from BLISTER, is built on those conversations. Each episode moves beyond a simple product review to explore the entire ecosystem of creation, whether the subject is a meticulously roasted coffee, a complex whiskey, a precision timepiece, or a bold new wine. You'll hear directly from the individuals who define these fields-brewers, distillers, founders, and artisans who started their ventures not because it was easy, but because they couldn't imagine doing anything else. This podcast digs into the raw materials, the failed experiments, the business risks taken on a principle, and the quiet triumphs that happen long before a product reaches a shelf. It’s about the philosophy embedded in the process as much as the technical skill. Tuning in feels less like listening to an interview and more like pulling up a stool in a workshop or a tasting room, offering an intimate look at the patience, setbacks, and unwavering standards that transform a simple idea into a crafted object. The stories are specific, but the themes of creativity, resilience, and entrepreneurial spirit are universal, connecting anyone who appreciates the depth behind a well-made thing.
Author: Language: English Episodes: 100

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