New Image Brewing on Constant Experimentation, Inspiration, & Evolution

New Image Brewing on Constant Experimentation, Inspiration, & Evolution

Author: BLISTER August 10, 2022 Duration: 1:11:58

Today, we’ve got the very first episode of our latest podcast, CRAFTED. On CRAFTED, we dive deep into the craft world to explore how things get made, and do so with the remarkable people who insist on making things well. 

We’re kicking off the podcast by talking with Brandon Capps, the founder and owner of New Image Brewing in the Denver area of Colorado. Brandon is not only part of the reason we launched CRAFTED, he’s also someone who is exceptionally good at — and passionate about — discussing the intricacies of brewing, growing a business, and doing things differently. We cover all of that and more, including what other breweries inspire him; coming up with 600+ beer recipes over the years; New Image’s constant production of new one-off beers vs. year-round options; and what truly makes a “Craft” company.

TOPICS & TIMES:

  • Jonathan & Brandon’s history (2:31)
  • CRAFTED Kick Off (6:35)
  • What is New Image Brewing? (8:15)
  • Growing a brewing company (11:53)
  • What we’re drinking (Fanny Pack) (14:51)
  • How New Image does things differently (19:25)
  • What makes a “Craft” company? (24:30)
  • Brandon’s background in engineering (30:28)
  • Brandon’s evolving personal preferences (36:08)
  • Curveball: psychedelic revolution (40:55)
  • ABV pop quiz (48:31)
  • Future segment: How to Pour Beer (49:53)
  • What other breweries inspire Brandon? (54:36)
  • One-offs vs. year-round beers (1:01:35)
  • Where is New Image beer found? (1:05:36)

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There's a particular kind of conversation that happens when someone has dedicated their life to making something tangible, driven by obsession over details most of us overlook. CRAFTED, from BLISTER, is built on those conversations. Each episode moves beyond a simple product review to explore the entire ecosystem of creation, whether the subject is a meticulously roasted coffee, a complex whiskey, a precision timepiece, or a bold new wine. You'll hear directly from the individuals who define these fields-brewers, distillers, founders, and artisans who started their ventures not because it was easy, but because they couldn't imagine doing anything else. This podcast digs into the raw materials, the failed experiments, the business risks taken on a principle, and the quiet triumphs that happen long before a product reaches a shelf. It’s about the philosophy embedded in the process as much as the technical skill. Tuning in feels less like listening to an interview and more like pulling up a stool in a workshop or a tasting room, offering an intimate look at the patience, setbacks, and unwavering standards that transform a simple idea into a crafted object. The stories are specific, but the themes of creativity, resilience, and entrepreneurial spirit are universal, connecting anyone who appreciates the depth behind a well-made thing.
Author: Language: English Episodes: 109

CRAFTED
Podcast Episodes
Knives & Knifemaking w/ Jamison Chopp of Acre Forge [not-audio_url] [/not-audio_url]

Duration: 1:14:22
Jonathan talks knives and knife making with Jamison Chopp, a bladesmith who works with a group of individual knife makers at Acre Forge, in Portland, Oregon.We talk about what’s changed and what hasn’t about the way kniv…
Craft N/A Cocktails & Why They Matter More Than You Think [not-audio_url] [/not-audio_url]

Duration: 57:20
Craft N/A Cocktails are on the rise, but there is still much that needs to change in this space — fundamental things like what we should and shouldn’t be calling this whole category, and why that matters. Today, Jonathan…
The Madness of Nile Zacherle, Mad Fritz Brewing [not-audio_url] [/not-audio_url]

Duration: 1:23:05
Madness. That’s what you call it when a former sponsored skateboarder gets a Ph.D. in fermentation, then starts brewing super-premium beer in Napa Valley. In this conversation, Eli Brown talks with Nile Zacherle, the fou…
Steve Matthiasson on Wine, Punk Rock, Bikes, & Fireworks [not-audio_url] [/not-audio_url]

Duration: 1:13:40
Steve Matthiasson is one of the most respected winemakers in Napa Valley, and together with his wife Jill, they make wines under the label of Matthiasson Wines that buck some of the most fashionable trends in Napa wine.…
Amateur Hour: Blister reviewer, Zack Henderson, on Paella [not-audio_url] [/not-audio_url]

Duration: 50:07
Today on CRAFTED, Eli is joined by fellow Blister contributor Zack Henderson to talk all things paella. What started as a casual interest has turned into a full-blown culinary rabbit hole — and we dig into everything fro…
Amateur Hour: Tequila, with Simon Stewart, Eli Brown, & Troy Rarick [not-audio_url] [/not-audio_url]

Duration: 1:11:39
CRAFTED co-hosts Simon Stewart and Eli Brown talk with Troy Rarick, the founder of Over the Edge bike shops and the person who first got Simon into tequila, about why tequila might be the quintessential craft spirit; the…