The Power of TV: Growing Your Handmade Brand Through Media Appearances w/Sarah Vanderkooy

The Power of TV: Growing Your Handmade Brand Through Media Appearances w/Sarah Vanderkooy

Author: Crafting for Profit LIVE October 13, 2025 Duration: 36:47

Want to know how to grow your brand through media appearances on television, podcasts, and so much more? We have an expert for you this week to give you the details on how to pitch yourself to media and how to get the most out of those appearances. Get noticed, gain followers, and convert to sales with the advice from Sarah Vanderkooy!


Sarah is the crafter behind Creative Ramblings. She has worked with cutting machines, lasers, heat presses and other craft tech for many years and has a deep understanding of how these machines work. She shares laser and craft machine reviews, projects, and tutorials on YouTube with a goal of helping you move forward in your creative journey.


Sarah has an amazing YouTube membership with access to exclusive content, a course, behind the scenes peeks, and the ability to view videos early. Learn everything you need to know about laser crafting in a YouTube member exclusive course here:

https://link.craftingcamps.com/lasercourse


Join our crafty community now and connect with others! Join us here: https://link.craftingcamps.com/community


Check out Cori's Etsy shop here: https://www.etsy.com/shop/ChapterCraftStudio


Don't forget to shop our merch store to support the podcast! https://link.craftingcamps.com/merch


Let us help you craft your future by turning your passion into a paycheck. Angie Holden and Cori George are teaming up for a series of live events dedicated to helping you start and grow your craft business. Be sure to subscribe so you don't miss any of the future episodes!


Sign up for our email newsletter here: https://crafting-camps.ck.page/4715c59751


Ask us questions here: https://forms.gle/ShKt64gKjeuneMLeA


Want more from Cori and Angie? Be sure to subscribe to our YouTube channels and follow on Instagram using the links below.


https://www.instagram.com/craftingcamps

https://www.instagram.com/heyletsmakestuff

https://www.instagram.com/angieholdenmakes


#craftbusiness #craftingforprofit #smallbusiness



Angie Holden and Cori George have spent over twenty-five years building a life around creativity, and they’ve gathered a massive DIY community along the way. On Crafting for Profit Live, they get real about what it actually takes to earn an income from handmade work. This isn't just theory; it's a conversation drawn from their own experiences as full-time creators, filled with practical strategies and honest insights about running a craft business. You'll hear from other experts in the field, too, all focused on one goal: financially supporting a creative life. New episodes arrive every other Monday, offering a regular dose of inspiration and actionable advice. Tune into this podcast for a straightforward look at turning craft room projects into a sustainable livelihood, where the focus is on building something lasting, one stitch, brushstroke, or soldered connection at a time. It’s for anyone who has ever wondered if their passion could also be their paycheck.
Author: Language: English Episodes: 47

Crafting for Profit Live
Podcast Episodes
Craft Industry Trends from Printing United with Siser [not-audio_url] [/not-audio_url]

Duration: 43:47
We are at the Printing United Expo this week learning all about trends in the printing and craft industry and we are bringing you along! Chat along with our special guest Patrick Ali from Siser. We will discuss what is n…
Starting a Craft Business After Retirement with Bette Daoust [not-audio_url] [/not-audio_url]

Duration: 56:59
Are you entering retirement and want to start a side hustle? It may be the perfect time to start a craft business! Our guest this week did just that and started her handmade business at the age of 72. Learn from her expe…
Building a Craft Business that Reflects Your Values [not-audio_url] [/not-audio_url]

Duration: 48:25
Don't lose your values when starting your small handmade business! Beth Eaton is here to offer advice for building a craft business that still reflects your values. Hone in on your mission as a business owner and be sure…
Crafting Your Future: Starting a Business with HTV [not-audio_url] [/not-audio_url]

Duration: 56:39
Want to start a business with just the materials and machines you have on hand? Grab your Cricut and some HTV and start making crafts to sell. We are going to cover tips and tricks to get the best results as well as the…
Unleashing the Power of Digital Products with Abbi Kirsten [not-audio_url] [/not-audio_url]

Duration: 52:06
Want to start creating digital products to sell as a side hustle or full-time income? We are chatting with Abbi Kirsten this week about creating and selling digital files, e-books, and so much more. If you want to start…
A Day in the Life of a Craft Entrepreneur [not-audio_url] [/not-audio_url]

Duration: 1:06:36
Have you ever wondered what a day in the life of a craft entrepreneur looks like? Walk through the schedules of small business owners Angie Holden and Cori George. We give you a peek into what we do each day now and how…
Crafting a Compelling Brand Story with Jennifer Maker [not-audio_url] [/not-audio_url]

Duration: 1:19:47
When purchasing handmade, people often want to know the story behind the brand. That is where crafting a compelling brand story comes in! We are chatting this week about writing your brand story and why you should share…
Proven Marketing Techniques for Craft Businesses with Chelly Ontis [not-audio_url] [/not-audio_url]

Duration: 1:03:03
Getting the word out about your small handmade business is top priority when you want to increase sales. This week we are chatting with Chelly Ontis about proven marketing techniques that you can start using today! Use C…
Running a Small Business with a Chronic Illness [not-audio_url] [/not-audio_url]

Duration: 57:18
Chronic illness and/or chronic pain can affect your daily life. When you run a small business, this can present unique challenges. We are getting a little personal and sharing our own health journeys and how we have been…
SEO Tips for Creative Businesses with Holly Homer [not-audio_url] [/not-audio_url]

Duration: 52:24
Are you ready to start selling online? Perhaps you are looking to grow your online business? Holly Homer is sharing her simple SEO tips in this episode to help your creative business succeed. If you are looking to get yo…